Assignment 2: Planning Diversification

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b6023_projectsubmissionform_m6a2.doc

B6023 Strategic and Operational Planning

Project Submission Form

Part 1: Summary of Problems, Opportunities, Solutions

(Fill out as many cells as needed in the matrix below and add rows, if needed).

Team Name:

Team members: Deonte Smith

Problem/Opportunity

Identified

[List

final problem/

Opportunity identified.

Presenting problems or

opportunities will be

identified in Part 2]

Solution Identified

[Where more than

one solution is

identified, list them

in order of priority]

Resource Needs

or Constraints

Related to the

Problem or

Opportunity

Metrics of Success

[How success

or improvement

will be measured based on set targets]

1. Quest Diagnostics' revenue decline 3% in 2013

1.

1.

1.

2. Expand prevention and wellness business

2.

2.

2.

3. Globalization

3.

3.

3.

4. Veterinary Laboratory Testing Services

4.

4.

4.

5. Point of care testing

5.

5.

5.

6.

6.

6.

6

Part 2: Additional Input: Team Note

(You may add your additional input as a team here, if they don’t fit in the columns listed above.)

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