Channel Design and Implementation

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efficiency_template.doc

Efficiency Template

Part I: Selection of Channel Members

Provide justification for your Channel Member Selection here.

Part II: Efficiency Template

Weights for Flows

Proportional Flow Performance of Channel Member

Total

Costs

Benefit Potential (High, Medium, or Low)

Final Weight

1

2

3

4 (End User)

Physical Possession

100

Ownership

100

Promotion

100

Negotiation

100

Financing

100

Risking

100

Ordering

100

Payment

100

Total

100

Normative Profit Share

N/A

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Marketing Sales and Channel Management

©2010 Argosy University Online Programs

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Course Name (not number)

©2009 Argosy University Online Programs