Marketing final paper

marketing 331 final paper/Marketing 331 Project.docx

Marketing 331 Project:

Situation: You are a consultant to an organization seeking to improve the marketing performance of their product or service.

1. Select: An underperforming product or service. My product is 3d televisions

2. Use Exhibit 2-9 on page 46 of the text as the tool for you to analyze the reasons for underperformance and to identify suggested opportunities for improved performance..

3. In addition, use Porter’s Five Forces Model and his Four Generic Strategies in your analysis.

4. No more than twenty pages in total.

5. APA format to be used throughout the paper.

Value: This assignment is worth 200 points.

Due: This assignment is due the week before the final exam. ASAP

Rough Content Outline:

1. Title page

2. Abstract

3. Reason for the study

4. Topic and scope of the study

5. Methodology to be used for the analysis

6. Recommendations and Opportunities

7. Conclusion

8. References (at least 10)