Heineken's international pricing strategy (including hedging techniques used if applicable)

Outline

1.   Presentation of Heineken/ Netherlands

2.   One of its flagship products

3.   The international strategy and customers 4.   This product's international pricing strategy ( this is what you will be working on… just 1 part.. That’s it)

5.   This product's international promotion strategy

6.   This product's international adaptation strategy

7.   This product international sourcing and distribution choices