Marketing Communications Case Study Creative Brief

Creative Brief Client: _________________________________ What do we want to accomplish? List objectives: Whom are we talking to? List target: What do they think now? List current position: What do we want them to think? Reinforce position or re-position: Why should they think this? List features and benefits: What is our message/Single Sentence? Reaction to ad in one sentence in voice of the consumer:

Mandatories: Ad size/call to action/logo/colors: