Marketing Question 2

Unsatisfactory

Emerging

Proficient

Exemplary

Assignment Components

Brief history of the company and various product lines is explained. How chosen product fits in the product mix of the company and the stage of the product life cycle is explained and justified. (CO3)

Brief history of the company, various product lines, chosen product, product mix, and the stage of the product life cycle is explained with limited or missing critical details.

Brief history of the company, various product lines, chosen product, product mix, and the stage of the product life cycle is explained but some key elements are missing.

Brief history of the company, various product lines, chosen product, product mix, and the stage of the product life cycle is explained and justified.

Brief history of the company, various product lines, chosen product, product mix, and the stage of the product life cycle is explained in elaborate detail using multiple sources and includes important details, facts, and concepts.

Main features of the product’s packaging and the purpose of the packaging features is explained. (CO3)

Main features of the product’s packaging and the purpose of the packaging features is vaguely explained or missing critical details.

Main features of the product’s packaging and the purpose of the packaging features is explained, but some key elements are missing.

Main features of the product’s packaging and the purpose of the packaging features is accurately explained.

Main features of the product’s packaging and the purpose of the packaging features is explained with an impressive level of depth and understanding of the concepts.

Potential positive and negative influence of the product’s packaging on consumers purchasing decision is analyzed. (CO3)

Potential positive and negative influence of the product’s packaging on consumers purchasing decision is included but overlooks critical details.

Potential positive and negative influence of the product’s packaging on consumers purchasing decision is analyzed but some key elements are missing.

Potential positive and negative influence of the product’s packaging on consumers purchasing decision is analyzed with precision and accuracy.

A comprehensive and accurate analysis of potential positive and negative influence of the product’s packaging on consumers purchasing decision is provided.

The company’s pricing strategies for the product are explained and justified (CO3)

The company’s pricing strategies for the product are explained in general terms but critical elements are missing.

The company’s pricing strategies for the product are explained and justified. But some key elements are missing.

The company’s pricing strategies for the product are accurately explained.

The company’s pricing strategies for the product are explained using multiple sources and demonstrates complete understanding of all the characteristics.

Advantages and disadvantages and appropriateness of the pricing strategy are presented. Explanation of how you would change or modify the current pricing strategy is given (CO4)

Advantages and disadvantages and appropriateness of the pricing strategy are inaccurate. Explanation of how you would change or modify the current pricing strategy overlooks critical details.

Advantages and disadvantages and appropriateness of the pricing strategy are presented. Explanation of how you would change or modify the current pricing strategy is given but additional detail is warranted.

Advantages and disadvantages and appropriateness of the pricing strategy are presented in elaborate detail and from a variety of perspectives. Explanation of how you would change or modify the current pricing strategy is given in a unique approach.

Advantages and disadvantages and appropriateness of the pricing strategy are presented in detail and from a variety of perspectives. Explanation of how you would change or modify the current pricing strategy is given in a unique approach and solves the problem by effective application of current pricing information.

Writing Components

Organization

Introduction

Thesis

Transitions

Conclusion

Introduction is limited or missing entirely.

The paper lacks a thesis statement.

Transitions are infrequent, illogical, or missing entirely.

Conclusion is limited or missing entirely.

Introduction is present but incomplete or underdeveloped.

The paper is loosely organized around a thesis that may have to be inferred.

Transitions are sporadic.

Conclusion is present, but incomplete or underdeveloped.

Introduction has a clear opening, provides background information, and states the topic.

The paper is organized around an arguable, clearly stated thesis statement.

Transitions are appropriate and help the flow of ideas.

Conclusion summarizes main argument and has a clear ending.

Introduction catches the reader’s attention, provides compelling and appropriate background info, and clearly states the topic.

The paper is well organized around an arguable, focused thesis.

Thoughtful transitions clearly show how ideas relate.

Conclusion leaves the reader with a sense of closure and provides concluding insights.

Usage and Mechanics

Grammar

Spelling

Sentence structure

Writing contains numerous errors in spelling, grammar, and/or sentence structure that severely interferes with readability and comprehension.

Errors in spelling and grammar exist that somewhat interfere with readability and/or comprehension.

Writing follows conventions of spelling and grammar throughout. Errors are infrequent and do not interfere with readability or comprehension.

The paper is basically error free in terms of mechanics. Grammar and mechanics help establish a clear idea and aid the reader in following the writer’s logic.

APA Elements

Attribution

Paraphrasing

Quotations

No attempt at APA format.

APA format is attempted to paraphrase, quote, and cite, but errors are significant.

Using APA format, accurately paraphrased, quoted, and cited in many spots throughout when appropriate or called for. Errors present are somewhat minor.

Using APA format, accurately paraphrased, quoted, and cited throughout the presentation when appropriate or called for. Only a few minor errors present.

Style

Audience

Word Choice

Writing often slips into first and/or second person.

Word choice is consistently inaccurate, unclear, or inappropriate for the audience.

Writing sometimes slips into first and/or second person.

Word choice is sometimes inaccurate, unclear, or inappropriate for the audience.

Writing remains in third person throughout writing.

Word choice is accurate, clear and appropriate for the audience.

Writing remains professional in third person throughout writing.

Word choice is precise, appropriate for the audience, and memorable.