Starbucks project - Issues in global marketing

From our prospective, we see Starbucks as one of the leaders in the world in terms of coffee server. Likewise other companies, Starbucks is facing some technical and competitors issues. In order to solve these issues, our team are going to do a deep researches witch address these issues and come up with rational solutions for the company’s profitability and much success in the future.

Starbucks is an American global coffee company and coffeehouse chain, and tis headquartered in Seattle, Washington. It’s considered as the largest coffeehouse with 20,891 stores in 62 countries. Starbucks was founded in 1971 as a Seattle coffee bean roaster and retail by three students where met in San Francesco University. Also, it began to expand internationally, outside America and Canada, in the mid-1990s. Starbucks offers hot and cold drinks, whole-bean coffee, micro-ground instant coffee, teas, pastries, and snacks such as sandwiches, cold and hot once. In Addition, they offer beer and wine after 4:00 pm.

· The main common issues internationally are the slow service and inaccurate orders that customers facing in Starbucks especially in the morning due to the rush hours. In addition, the company is facing competition from nationwide coffee manufacturers such as Tim Horton and Dunkin Donuts …etc. Also in grocery stores there are competitors who already gained a bigger portion in terms of sales and customer’s satisfaction, for instance Nestle and Maxwell House.