business
GAPS & THINGS
SITUATIONAL ANALYSIS
- STRENGTHS & WEAKNESSES
- This section covers all of, and only, the internal factors
- These should be evaluated on a timely basis – weekly, monthly, quarterly, etc.
- OPPORTUNITIES & THREATS
- This section covers all of, and only the external factors
- These should be monitored on a continuous basis
USE OF THE SWOT
- After you perform the SWOT analysis you determine which of the OPPORTUNITIES, THREATS, &/or WEAKNESSES you can address which would prove beneficial to your organization
- This is where the GAPS come from!
GAPS DERIVED FROM SWOT
- OPPORTUNITY from the opportunities section of the external analysis
MORE GAPS
- THREAT developed from the threats section of the external analysis
& EVEN MORE GAPS
- PERFORMANCE derived from weaknesses section of the internal analysis
GAPS
- The GAPS should be prioritized and depicted in relative size to their potential
OBJECTIVES
- OBJECTIVES ARE USED TO CLOSE THE GAPS
- THEY ARE:
- SPECIFIC
- TIMELY
- MEASURABLE
- OBTAINABLE
- CHALLENGING
BROAD ACTION PLANS
- THESE HELP US TO ACHIEVE THE OBJECTIVES
- Broad action plans should take into consideration the financial, technological, personnel, spatial, time, etc., constraints and/or availabilities
SPECIFIC ACTION PLANS
- THESE MUST INCLUDE ALL THE FUNCTIONAL AREAS
- HR/CORP RESOURCES
- FINANCE/ACCOUNTING
- MARKETING/DISTRIBUTION
- INFORMATION SYSTEMS
- P/OM
- ETC
PROGRESSION
- SWOT
- GAPS
- OBJECTIVES
- BROAD ACTION PLANS
- SPECIFIC ACTION PLANS
- Each one depending on the preceding one
THE END
HOW WELL CAN YOU SEE THE DIFFERENT COLORS?
THINK ABOUT THIS WHEN DESIGNING YOUR PRESENTATION & BACKGROUNDS