Starbucks project - Issues in global marketing
AZ7755
final_project_outline_global.docxSo far he wants to know what are any upcoming trends or changes in the coffee market
Who Starbucks competitors are, what they are making yearly, what they do well at, what makes them different
Than the project he wants
1) An introduction which say why we are doing the report and what the issues are
2) Industry analysis which is what industry Starbucks is in, how big the industry is, how competitive it is, who the competition is, how much money the competition is making, if there is room for Starbucks to grow, if there is any changes that will happen internationally or locally that will affect Starbucks
3) Global marketing issues
How the industry is structured
If any political or economic things going on will affect Starbucks
What their environment practices are
How they enter into new markets – what type of strategy do they use, what are the things they do when they enter into a new market
How they deal with competition
If they have any issues with the products they sell that might affect their profits i.e. the costs, if competition makes the same for cheaper, how Starbucks brands their products
Anything that might happen that affects their supply chain and how they manage it
A conclusion if what we think is important in the report and the report itself
A bibliography of where we got our information from
