business

STANDARD GRADING FORM

I. IDENTIFICATION OF ISSUES

INDUSTRY PERSPECTIVE

MARKET OVERVIEW

SIZE of industry as measured by $, #, pounds, barrels, etc.

MARKET TRENDS

Five year time line for INDUSTRY

COMPETITIVE ENVIRONMENT

PIE CHART—show top 2 or 3 and then yourself and closest competitors

BUSINESS DESCRIPTION (Competitive Advantage)

PRODUCTS & TECHNOLOGY SCOPE

General categories—level of tech used—state-of-the-art or something less

MARKETS AND DISTRIBUTION

Who are the markets? Age? Gender? Life style?

Where and method

MANUFACTURING &/OR PROCESSING

Manufacturing capabilities (available slack) and broad geographic locations

INDUSTRY ATTRACTIVENESS & BUSINESS STRENGTH

See p262—

MISSION STATEMENT THIS IS THE ONLY PLACE COMPLETE SENTENCES ARE REQUIRED!

Four factors—product—market (who)—geographic area—profit position

CORPORATE PHILOSOPHY

Bullet the list of STAKEholders

COMPETITIVE FINANCIAL POSITION (comparative)

Comparison of ratios exhibiting differences &

an ANALYSIS of the differences

STRENGTHS & WEAKNESSES Critical Success Factor

INTERNAL factors over which you have control —ch 3 (discuss in class)

CSFs those factors necessary to be a dominant player (or maybe just survive)

VALUE CHAIN (all positive factors) COMPETITIVE ADVANTAGE

See ch 5 pp159 -- 164 (we will discuss in class)

OPPORTUNITIES & THREATS (remote environment)

EXTERNAL factors over which you have no real control—maybe ability to influence—see pp 89

PORTERS FIVE FORCE ANALYSIS (industry environment)

Ch 3 p 91

GAP ANALYSIS (relative size and origin)

Separate attachment

TOTAL