For Research Pro only

Kudler Fine Foods Photography

Chericia Avant

IT/235

09/14/2013

Kudler Fine Foods Photography

 The pros and cons of outsourcing the photography to a professional photographer

Kudler Fine Foods is a rapidly growing online retail business that needs photography services just like any other business. This makes the company reach a decision-making point on whether or not to outsource its photography services. Such an initiative has both advantages and disadvantages that company managers involved in decision-making must put in place before making a move (Tuck 2010).

Cons

Some of the disadvantages of outsourcing photography services include

· The possibilities of losing total control over the process of the professional thus resulting to results that may not have been envisioned by the company owners. The photography process is always internal and in line with the photographer’s imagination, which an external party may not fully understand.

· Extra photography charges or costs: An external professional photographer is likely to charge extra costs in what would obviously be attained at minimal costs if conducted internally by the company representatives.

· The risk of privacy and confidentiality issues: An external photographer may not put into considerations the necessary security and privacy needed in using the company images and information. This may result in some images landing to the competitors’ business and may work against the company owners.

· Outsourcing a professional photographer may eventually lead to job losses within the company.

Pros Despite the above-mentioned disadvantages, there are benefits to outsourcing photography services for the Kudler Fine Foods Company. First, outsourcing provides an opportunity for a company to focus on other relevant duties and leave the job to a professional who will equally deliver quality work. This implies that it taps from the expertise of the photographer. Secondly, it is cost saving, compared to the rigorous process that the company would otherwise undergo in setting up a photography department and buying equipment like camera, computers for editing and training photographers. It also promotes easier access to professional services and quality work to be delivered. The company needs clear photos of goods for the products it seeks to market on-line. The services of a photographer working a freelancer will enhance diversity and offer wide choices for the company. This will make the company the best industry because appealing photos and taken by the best talent.

The pros and cons of creating the infrastructure to take the photographs in-house, and legal issues and how they would be handled under in-house and outsourced models

Should the company opt to create a complete infrastructure of in-house photography services, then certain legal issues must be considered. These include the copyright issues that must be acquired to protect the images taken for exclusive use within the company events or the need to grant permission for external users in need of the photos. If in regards to photos that have been outsourced, then the company needs to seek authorization to use such photos from the original photographer (Tuck, 2010). The company also must seek a business permit or license allowing for photography services and settle tax payment methods. The benefit of creating such an infrastructure is that it is cheaper in the end as the costs are majorly incurred on the set up level. Once every equipment is in place, the operating costs are likely to be minimal compared to the continuous process of outsourced services.

Reference

Tuck, K. (2010). Commercial photography handbook: Business techniques for professional digital photographers. Buffalo, N.Y: Amherst Media Inc.