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CASE6
| CASE 6 | Student Version | Copyright 2010 | |||||||||||||||||||||||||||||||||||||||||
| 8/24/09 | by FACHE | ||||||||||||||||||||||||||||||||||||||||||
| COLUMBIA MEMORIAL HOSPITAL | |||||||||||||||||||||||||||||||||||||||||||
| Breakeven Analysis | |||||||||||||||||||||||||||||||||||||||||||
| This case illustrates the use of breakeven analysis to help make operating decisions. Note that the model | |||||||||||||||||||||||||||||||||||||||||||
| extends out to Column AR. | |||||||||||||||||||||||||||||||||||||||||||
| The model consists of a complete base case analysis--no changes need to be made to the existing | |||||||||||||||||||||||||||||||||||||||||||
| MODEL-GENERATED DATA section. However, all relevant values in the INPUT DATA section of the student | |||||||||||||||||||||||||||||||||||||||||||
| version have been replaced with zeros. Thus, students must determine the appropriate input values and | |||||||||||||||||||||||||||||||||||||||||||
| enter them into the model. These cells are colored red. When this is done, any error cells will be corrected | |||||||||||||||||||||||||||||||||||||||||||
| and the base case solution will appear. Note that the model does not contain any risk analyses, so students | |||||||||||||||||||||||||||||||||||||||||||
| will have to create their own if required by the case. Furthermore, students must create their own graphics | |||||||||||||||||||||||||||||||||||||||||||
| (charts) if needed to supplement those included with this model. | |||||||||||||||||||||||||||||||||||||||||||
| INPUT DATA: | |||||||||||||||||||||||||||||||||||||||||||
| Historical Financial Data: | |||||||||||||||||||||||||||||||||||||||||||
| Monthly Averages | |||||||||||||||||||||||||||||||||||||||||||
| CY 2009 | Jan 2010 | Feb 2010 | 2009 | Jan/Feb10 | Combined | ||||||||||||||||||||||||||||||||||||||
| Number of visits | 14,522 | 1,365 | 1,335 | 1,210 | 1,350 | 1,230 | |||||||||||||||||||||||||||||||||||||
| Net revenue | $548,747 | $55,028 | $54,748 | $45,729 | $54,888 | $47,037 | |||||||||||||||||||||||||||||||||||||
| Salaries and wages | $154,250 | $13,540 | $13,544 | $12,854 | $13,542 | $12,952 | |||||||||||||||||||||||||||||||||||||
| Physicians fees | 192,000 | 18,000 | 18,000 | 16,000 | 18,000 | 16,286 | |||||||||||||||||||||||||||||||||||||
| Malpractice insurance | 31,440 | 3,215 | 3,215 | 2,620 | 3,215 | 2,705 | |||||||||||||||||||||||||||||||||||||
| Travel and education | 5,365 | 538 | 665 | 447 | 602 | 469 | |||||||||||||||||||||||||||||||||||||
| General insurance | 8,112 | 843 | 843 | 676 | 843 | 700 | |||||||||||||||||||||||||||||||||||||
| Subscriptions | 189 | 0 | 0 | 16 | 0 | 14 | |||||||||||||||||||||||||||||||||||||
| Electricity | 11,820 | 1,124 | 1,029 | 985 | 1,077 | 998 | |||||||||||||||||||||||||||||||||||||
| Water | 1,260 | 135 | 142 | 105 | 139 | 110 | |||||||||||||||||||||||||||||||||||||
| Equipment rental | 1,260 | 105 | 105 | 105 | 105 | 105 | |||||||||||||||||||||||||||||||||||||
| Building lease | 155,745 | 12,500 | 12,500 | 12,979 | 12,500 | 12,910 | |||||||||||||||||||||||||||||||||||||
| Other operating expenses | 103,779 | 8,152 | 7,923 | 8,648 | 8,038 | 8,561 | |||||||||||||||||||||||||||||||||||||
| Total operating expenses | $665,220 | $58,152 | $57,966 | $55,435 | $58,059 | $55,810 | |||||||||||||||||||||||||||||||||||||
| Net profit (loss) | ($116,473) | ($3,124) | ($3,218) | ($9,706) | ($3,171) | ($8,773) | |||||||||||||||||||||||||||||||||||||
| Gross margin (%) | -21.2% | -5.7% | -5.9% | -21.2% | -5.8% | -18.7% | |||||||||||||||||||||||||||||||||||||
| Pro Forma Average Month: | |||||||||||||||||||||||||||||||||||||||||||
| Number of visits | 1,350 | ||||||||||||||||||||||||||||||||||||||||||
| Net revenue | $54,888 | ||||||||||||||||||||||||||||||||||||||||||
| Salaries and wages | $13,542 | ||||||||||||||||||||||||||||||||||||||||||
| Physicians fees | 18,000 | ||||||||||||||||||||||||||||||||||||||||||
| Malpractice insurance | 3,215 | ||||||||||||||||||||||||||||||||||||||||||
| Travel and education | 602 | ||||||||||||||||||||||||||||||||||||||||||
| General insurance | 843 | ||||||||||||||||||||||||||||||||||||||||||
| Subscriptions | 0 | ||||||||||||||||||||||||||||||||||||||||||
| Electricity | 1,077 | ||||||||||||||||||||||||||||||||||||||||||
| Water | 139 | ||||||||||||||||||||||||||||||||||||||||||
| Equipment rental | 105 | ||||||||||||||||||||||||||||||||||||||||||
| Building lease | 12,500 | ||||||||||||||||||||||||||||||||||||||||||
| Other operating expenses | 8,038 | ||||||||||||||||||||||||||||||||||||||||||
| Total operating expenses | $58,061 | ||||||||||||||||||||||||||||||||||||||||||
| Net profit (loss) | ($3,173) | ||||||||||||||||||||||||||||||||||||||||||
| Gross margin (%) | -5.8% | ||||||||||||||||||||||||||||||||||||||||||
| Incremental Monthly Costs: | |||||||||||||||||||||||||||||||||||||||||||
| Number of Additional Visits per Day | |||||||||||||||||||||||||||||||||||||||||||
| 0 | 1-10 | 11-20 | 21-30 | 31-40 | |||||||||||||||||||||||||||||||||||||||
| Variable costs: | |||||||||||||||||||||||||||||||||||||||||||
| Medical supplies | $3.00 | per visit | |||||||||||||||||||||||||||||||||||||||||
| Administrative supplies | 0.50 | per visit | |||||||||||||||||||||||||||||||||||||||||
| Total variable costs per visit | $3.50 | per visit | |||||||||||||||||||||||||||||||||||||||||
| Semifixed costs: | |||||||||||||||||||||||||||||||||||||||||||
| Salaries and wages | $4,000 | $5,000 | $6,000 | $7,000 | |||||||||||||||||||||||||||||||||||||||
| Physician fees | 10,000 | 10,000 | 10,000 | 10,000 | |||||||||||||||||||||||||||||||||||||||
| Total monthly semifixed costs | $0 | $14,000 | $15,000 | $16,000 | $17,000 | ||||||||||||||||||||||||||||||||||||||
| Fixed costs: | |||||||||||||||||||||||||||||||||||||||||||
| Marketing assistant's salary | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | ||||||||||||||||||||||||||||||||||||||
| Advertising expenses | 4,000 | 4,000 | 4,000 | 4,000 | 4,000 | ||||||||||||||||||||||||||||||||||||||
| Total monthly fixed costs | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | ||||||||||||||||||||||||||||||||||||||
| MODEL-GENERATED DATA: | |||||||||||||||||||||||||||||||||||||||||||
| Breakeven Analysis: | |||||||||||||||||||||||||||||||||||||||||||
| Without New Marketing Program: | |||||||||||||||||||||||||||||||||||||||||||
| Maximum additional monthly visits | 0 | 150 | 300 | 450 | 600 | 750 | 900 | 1050 | 1200 | ||||||||||||||||||||||||||||||||||
| Maximum additional daily visits | 0 | 5 | 10 | 15 | 20 | 25 | 30 | 35 | 40 | ||||||||||||||||||||||||||||||||||
| Incremental variable costs | $0 | $525 | $1,050 | $1,575 | $2,100 | $2,625 | $3,150 | $3,675 | $4,200 | ||||||||||||||||||||||||||||||||||
| Incremental semifixed costs | $0 | $14,000 | $14,000 | $15,000 | $15,000 | $16,000 | $16,000 | $17,000 | $17,000 | ||||||||||||||||||||||||||||||||||
| Total incremental monthly costs | $0 | $14,525 | $15,050 | $16,575 | $17,100 | $18,625 | $19,150 | $20,675 | $21,200 | ||||||||||||||||||||||||||||||||||
| Incremental cost/visit | NA | $96.83 | $50.17 | $36.83 | $28.50 | $24.83 | $21.28 | $19.69 | $17.67 | ||||||||||||||||||||||||||||||||||
| Summary Financial Statements: | |||||||||||||||||||||||||||||||||||||||||||
| Number of Additional Visits per Day | |||||||||||||||||||||||||||||||||||||||||||
| 0 | 5 | 10 | 15 | 20 | 25 | 30 | 35 | 40 | |||||||||||||||||||||||||||||||||||
| Total monthly visits | 1,350 | 1,500 | 1,650 | 1,800 | 1,950 | 2,100 | 2,250 | 2,400 | 2,550 | ||||||||||||||||||||||||||||||||||
| Total daily visits | 45 | 50 | 55 | 60 | 65 | 70 | 75 | 80 | 85 | ||||||||||||||||||||||||||||||||||
| Net revenue per visit | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | ||||||||||||||||||||||||||||||||||
| Total net monthly revenue | $54,888 | $60,987 | $67,085 | $73,184 | $79,283 | $85,381 | $91,480 | $97,579 | $103,677 | ||||||||||||||||||||||||||||||||||
| Total current costs | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | ||||||||||||||||||||||||||||||||||
| Total incremental costs | 0 | 14,525 | 15,050 | 16,575 | 17,100 | 18,625 | 19,150 | 20,675 | 21,200 | ||||||||||||||||||||||||||||||||||
| Current + incremental costs | $58,061 | $72,586 | $73,111 | $74,636 | $75,161 | $76,686 | $77,211 | $78,736 | $79,261 | ||||||||||||||||||||||||||||||||||
| Monthly profit (loss) | ($3,173) | ($11,599) | ($6,026) | ($1,452) | $4,122 | $8,695 | $14,269 | $18,843 | $24,416 | ||||||||||||||||||||||||||||||||||
| Gross margin (%) | -5.8% | -19.0% | -9.0% | -2.0% | 5.2% | 10.2% | 15.6% | 19.3% | 23.6% | ||||||||||||||||||||||||||||||||||
| Graphics Input: | |||||||||||||||||||||||||||||||||||||||||||
| Number of Incremental Visits per Day | |||||||||||||||||||||||||||||||||||||||||||
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | |||
| Total daily visits | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | ||
| Total monthly visits | 1,350 | 1,380 | 1,410 | 1,440 | 1,470 | 1,500 | 1,530 | 1,560 | 1,590 | 1,620 | 1,650 | 1,680 | 1,710 | 1,740 | 1,770 | 1,800 | 1,830 | 1,860 | 1,890 | 1,920 | 1,950 | 1,980 | 2,010 | 2,040 | 2,070 | 2,100 | 2,130 | 2,160 | 2,190 | 2,220 | 2,250 | 2,280 | 2,310 | 2,340 | 2,370 | 2,400 | 2,430 | 2,460 | 2,490 | 2,520 | 2,550 | ||
| Total monthly revenue | $54,888 | $56,108 | $57,327 | $58,547 | $59,767 | $60,987 | $62,206 | $63,426 | $64,646 | $65,866 | $67,085 | $68,305 | $69,525 | $70,745 | $71,964 | $73,184 | $74,404 | $75,623 | $76,843 | $78,063 | $79,283 | $80,502 | $81,722 | $82,942 | $84,162 | $85,381 | $86,601 | $87,821 | $89,041 | $90,260 | $91,480 | $92,700 | $93,919 | $95,139 | $96,359 | $97,579 | $98,798 | $100,018 | $101,238 | $102,458 | $103,677 | ||
| Total current costs | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | ||
| Incremental variable costs | $0 | $105 | $210 | $315 | $420 | $525 | $630 | $735 | $840 | $945 | $1,050 | $1,155 | $1,260 | $1,365 | $1,470 | $1,575 | $1,680 | $1,785 | $1,890 | $1,995 | $2,100 | $2,205 | $2,310 | $2,415 | $2,520 | $2,625 | $2,730 | $2,835 | $2,940 | $3,045 | $3,150 | $3,255 | $3,360 | $3,465 | $3,570 | $3,675 | $3,780 | $3,885 | $3,990 | $4,095 | $4,200 | ||
| Incremental semifixed costs | 0 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | ||
| Incremental fixed costs | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Total incremental costs | $0 | $14,105 | $14,210 | $14,315 | $14,420 | $14,525 | $14,630 | $14,735 | $14,840 | $14,945 | $15,050 | $16,155 | $16,260 | $16,365 | $16,470 | $16,575 | $16,680 | $16,785 | $16,890 | $16,995 | $17,100 | $18,205 | $18,310 | $18,415 | $18,520 | $18,625 | $18,730 | $18,835 | $18,940 | $19,045 | $19,150 | $20,255 | $20,360 | $20,465 | $20,570 | $20,675 | $20,780 | $20,885 | $20,990 | $21,095 | $21,200 | ||
| Graphical recap: | |||||||||||||||||||||||||||||||||||||||||||
| Incremental visits | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | ||
| Total monthly revenue | $54,888 | $56,108 | $57,327 | $58,547 | $59,767 | $60,987 | $62,206 | $63,426 | $64,646 | $65,866 | $67,085 | $68,305 | $69,525 | $70,745 | $71,964 | $73,184 | $74,404 | $75,623 | $76,843 | $78,063 | $79,283 | $80,502 | $81,722 | $82,942 | $84,162 | $85,381 | $86,601 | $87,821 | $89,041 | $90,260 | $91,480 | $92,700 | $93,919 | $95,139 | $96,359 | $97,579 | $98,798 | $100,018 | $101,238 | $102,458 | $103,677 | ||
| Total monthly costs | $58,061 | $72,166 | $72,271 | $72,376 | $72,481 | $72,586 | $72,691 | $72,796 | $72,901 | $73,006 | $73,111 | $74,216 | $74,321 | $74,426 | $74,531 | $74,636 | $74,741 | $74,846 | $74,951 | $75,056 | $75,161 | $76,266 | $76,371 | $76,476 | $76,581 | $76,686 | $76,791 | $76,896 | $77,001 | $77,106 | $77,211 | $78,316 | $78,421 | $78,526 | $78,631 | $78,736 | $78,841 | $78,946 | $79,051 | $79,156 | $79,261 | ||
| Monthly profit (loss) | ($3,173) | ($16,058) | ($14,944) | ($13,829) | ($12,714) | ($11,599) | ($10,485) | ($9,370) | ($8,255) | ($7,140) | ($6,026) | ($5,911) | ($4,796) | ($3,681) | ($2,567) | ($1,452) | ($337) | $777 | $1,892 | $3,007 | $4,122 | $4,236 | $5,351 | $6,466 | $7,581 | $8,695 | $9,810 | $10,925 | $12,040 | $13,154 | $14,269 | $14,384 | $15,498 | $16,613 | $17,728 | $18,843 | $19,957 | $21,072 | $22,187 | $23,302 | $24,416 | ||
| With New Marketing Program: | |||||||||||||||||||||||||||||||||||||||||||
| Maximum additional monthly visits | 0 | 150 | 300 | 450 | 600 | 750 | 900 | 1050 | 1200 | ||||||||||||||||||||||||||||||||||
| Maximum additional daily visits | 0 | 5 | 10 | 15 | 20 | 25 | 30 | 35 | 40 | ||||||||||||||||||||||||||||||||||
| Incremental variable costs | $0 | $525 | $1,050 | $1,575 | $2,100 | $2,625 | $3,150 | $3,675 | $4,200 | ||||||||||||||||||||||||||||||||||
| Incremental semifixed costs | $0 | $14,000 | $14,000 | $15,000 | $15,000 | $16,000 | $16,000 | $17,000 | $17,000 | ||||||||||||||||||||||||||||||||||
| Incremental fixed costs | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | ||||||||||||||||||||||||||||||||||
| Total incremental monthly costs | $7,000 | $21,525 | $22,050 | $23,575 | $24,100 | $25,625 | $26,150 | $27,675 | $28,200 | ||||||||||||||||||||||||||||||||||
| Incremental cost/visit | NA | $144 | $74 | $52 | $40 | $34 | $29 | $26 | $24 | ||||||||||||||||||||||||||||||||||
| Summary Financial Statements: | |||||||||||||||||||||||||||||||||||||||||||
| Number of Additional Visits per Day | |||||||||||||||||||||||||||||||||||||||||||
| 0 | 5 | 10 | 15 | 20 | 25 | 30 | 35 | 40 | |||||||||||||||||||||||||||||||||||
| Total monthly visits | 1,350 | 1,500 | 1,650 | 1,800 | 1,950 | 2,100 | 2,250 | 2,400 | 2,550 | ||||||||||||||||||||||||||||||||||
| Total daily visits | 45 | 50 | 55 | 60 | 65 | 70 | 75 | 80 | 85 | ||||||||||||||||||||||||||||||||||
| Net revenue per visit | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | $40.66 | ||||||||||||||||||||||||||||||||||
| Total net monthly revenue | $54,888 | $60,987 | $67,085 | $73,184 | $79,283 | $85,381 | $91,480 | $97,579 | $103,677 | ||||||||||||||||||||||||||||||||||
| Total current costs | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | ||||||||||||||||||||||||||||||||||
| Total incremental costs | 7,000 | 21,525 | 22,050 | 23,575 | 24,100 | 25,625 | 26,150 | 27,675 | 28,200 | ||||||||||||||||||||||||||||||||||
| Current + incremental costs | $65,061 | $79,586 | $80,111 | $81,636 | $82,161 | $83,686 | $84,211 | $85,736 | $86,261 | ||||||||||||||||||||||||||||||||||
| Monthly profit (loss) | ($10,173) | ($18,599) | ($13,026) | ($8,452) | ($2,878) | $1,695 | $7,269 | $11,843 | $17,416 | ||||||||||||||||||||||||||||||||||
| Gross margin (%) | -18.5% | -30.5% | -19.4% | -11.5% | -3.6% | 2.0% | 7.9% | 12.1% | 16.8% | ||||||||||||||||||||||||||||||||||
| Graphics Input: | |||||||||||||||||||||||||||||||||||||||||||
| Number of Incremental Visits per Day | |||||||||||||||||||||||||||||||||||||||||||
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | |||
| Total daily visits | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | ||
| Total monthly visits | 1,350 | 1,380 | 1,410 | 1,440 | 1,470 | 1,500 | 1,530 | 1,560 | 1,590 | 1,620 | 1,650 | 1,680 | 1,710 | 1,740 | 1,770 | 1,800 | 1,830 | 1,860 | 1,890 | 1,920 | 1,950 | 1,980 | 2,010 | 2,040 | 2,070 | 2,100 | 2,130 | 2,160 | 2,190 | 2,220 | 2,250 | 2,280 | 2,310 | 2,340 | 2,370 | 2,400 | 2,430 | 2,460 | 2,490 | 2,520 | 2,550 | ||
| Total monthly revenue | $54,888 | $56,108 | $57,327 | $58,547 | $59,767 | $60,987 | $62,206 | $63,426 | $64,646 | $65,866 | $67,085 | $68,305 | $69,525 | $70,745 | $71,964 | $73,184 | $74,404 | $75,623 | $76,843 | $78,063 | $79,283 | $80,502 | $81,722 | $82,942 | $84,162 | $85,381 | $86,601 | $87,821 | $89,041 | $90,260 | $91,480 | $92,700 | $93,919 | $95,139 | $96,359 | $97,579 | $98,798 | $100,018 | $101,238 | $102,458 | $103,677 | ||
| Total current costs | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | $58,061 | ||
| Incremental variable costs | $0 | $105 | $210 | $315 | $420 | $525 | $630 | $735 | $840 | $945 | $1,050 | $1,155 | $1,260 | $1,365 | $1,470 | $1,575 | $1,680 | $1,785 | $1,890 | $1,995 | $2,100 | $2,205 | $2,310 | $2,415 | $2,520 | $2,625 | $2,730 | $2,835 | $2,940 | $3,045 | $3,150 | $3,255 | $3,360 | $3,465 | $3,570 | $3,675 | $3,780 | $3,885 | $3,990 | $4,095 | $4,200 | ||
| 0 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 14,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 15,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 16,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | 17,000 | |||
| Incremental fixed costs | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | 7,000 | ||
| Total incremental costs | $7,000 | $21,105 | $21,210 | $21,315 | $21,420 | $21,525 | $21,630 | $21,735 | $21,840 | $21,945 | $22,050 | $23,155 | $23,260 | $23,365 | $23,470 | $23,575 | $23,680 | $23,785 | $23,890 | $23,995 | $24,100 | $25,205 | $25,310 | $25,415 | $25,520 | $25,625 | $25,730 | $25,835 | $25,940 | $26,045 | $26,150 | $27,255 | $27,360 | $27,465 | $27,570 | $27,675 | $27,780 | $27,885 | $27,990 | $28,095 | $28,200 | ||
| Graphical recap: | |||||||||||||||||||||||||||||||||||||||||||
| Incremental visits | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | ||
| Total monthly revenue | $54,888 | $56,108 | $57,327 | $58,547 | $59,767 | $60,987 | $62,206 | $63,426 | $64,646 | $65,866 | $67,085 | $68,305 | $69,525 | $70,745 | $71,964 | $73,184 | $74,404 | $75,623 | $76,843 | $78,063 | $79,283 | $80,502 | $81,722 | $82,942 | $84,162 | $85,381 | $86,601 | $87,821 | $89,041 | $90,260 | $91,480 | $92,700 | $93,919 | $95,139 | $96,359 | $97,579 | $98,798 | $100,018 | $101,238 | $102,458 | $103,677 | ||
| Total monthly costs | $65,061 | $79,166 | $79,271 | $79,376 | $79,481 | $79,586 | $79,691 | $79,796 | $79,901 | $80,006 | $80,111 | $81,216 | $81,321 | $81,426 | $81,531 | $81,636 | $81,741 | $81,846 | $81,951 | $82,056 | $82,161 | $83,266 | $83,371 | $83,476 | $83,581 | $83,686 | $83,791 | $83,896 | $84,001 | $84,106 | $84,211 | $85,316 | $85,421 | $85,526 | $85,631 | $85,736 | $85,841 | $85,946 | $86,051 | $86,156 | $86,261 | ||
| Monthly profit (loss) | ($10,173) | ($23,058) | ($21,944) | ($20,829) | ($19,714) | ($18,599) | ($17,485) | ($16,370) | ($15,255) | ($14,140) | ($13,026) | ($12,911) | ($11,796) | ($10,681) | ($9,567) | ($8,452) | ($7,337) | ($6,223) | ($5,108) | ($3,993) | ($2,878) | ($2,764) | ($1,649) | ($534) | $581 | $1,695 | $2,810 | $3,925 | $5,040 | $6,154 | $7,269 | $7,384 | $8,498 | $9,613 | $10,728 | $11,843 | $12,957 | $14,072 | $15,187 | $16,302 | $17,416 | ||
| Expanded Marketing Program Incremental Analysis: | |||||||||||||||||||||||||||||||||||||||||||
| Added daily visits | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | ||
| Incremental monthly rev | $0 | $1,220 | $2,439 | $3,659 | $4,879 | $6,099 | $7,318 | $8,538 | $9,758 | $10,978 | $12,197 | $13,417 | $14,637 | $15,857 | $17,076 | $18,296 | $19,516 | $20,735 | $21,955 | $23,175 | $24,395 | $25,614 | $26,834 | $28,054 | $29,274 | $30,493 | $31,713 | $32,933 | $34,153 | $35,372 | $36,592 | $37,812 | $39,031 | $40,251 | $41,471 | $42,691 | $43,910 | $45,130 | $46,350 | $47,570 | $48,789 | ||
| Incremental monthly costs | 7,000 | 21,105 | 21,210 | 21,315 | 21,420 | 21,525 | 21,630 | 21,735 | 21,840 | 21,945 | 22,050 | 23,155 | 23,260 | 23,365 | 23,470 | 23,575 | 23,680 | 23,785 | 23,890 | 23,995 | 24,100 | 25,205 | 25,310 | 25,415 | 25,520 | 25,625 | 25,730 | 25,835 | 25,940 | 26,045 | 26,150 | 27,255 | 27,360 | 27,465 | 27,570 | 27,675 | 27,780 | 27,885 | 27,990 | 28,095 | 28,200 | ||
| Incr monthly profit (loss) | ($7,000) | ($19,885) | ($18,771) | ($17,656) | ($16,541) | ($15,426) | ($14,312) | ($13,197) | ($12,082) | ($10,967) | ($9,853) | ($9,738) | ($8,623) | ($7,508) | ($6,394) | ($5,279) | ($4,164) | ($3,050) | ($1,935) | ($820) | $295 | $409 | $1,524 | $2,639 | $3,754 | $4,868 | $5,983 | $7,098 | $8,213 | $9,327 | $10,442 | $10,557 | $11,671 | $12,786 | $13,901 | $15,016 | $16,130 | $17,245 | $18,360 | $19,475 | $20,589 | ||
| END |
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To complete this input, choose the historical values from above that represent the best estimates for the average month for the entire coming year.