LASA 1

Assignment Component

Unsatisfactory

(Score < 76)

Emerging

(Score 77 to 86)

Proficient

(Score Range: 87 to 96)

Exemplary

(Score Range: 97 to 100)

Score

Content Knowledge: Understanding

Communicates understanding of the goals and objectives of developing a communication plan as well as key aspects to include in a such a document

CO: 1, 2, 4, 5

MBA PO: 1.1, 2.1, 2.2, 2.3, 4.1

MSHR PO: 3, 5, 6

MSOL PO: 1, 2, 3, 5, 6

MSM PO: 1, 2, 4, 5

Unsatisfactory as related to understanding the course assignment and specific requirements the work product shows lack of insight or original thinking; do not incorporate analysis or synthesis of central concepts of the subject; are not developed and/or are inaccurate with little to no understanding of the nature of the discipline and its links to other disciplines; fail to provide supporting details or examples.

Emerging as related to understanding the course assignment and specific requirements the work product shows minimal/emerging signs of evidence of insight or original thinking; incorporate minimal analysis and synthesis of central concepts of the subject; are vague but demonstrate emerging understanding of the nature of the discipline and its links to other disciplines; provide few details and examples.

Proficient as related to understanding the course assignment and specific requirements the work product demonstrates proficient insight, creativity, and original thinking; incorporate some analysis and synthesis of central concepts of the subject; reflect some understanding of the nature of the discipline and its links to other disciplines; provide acceptable detail and specific examples.

Exemplary as related to understanding the course assignment and specific requirements the work product is highly original and creative; incorporate critical analysis and synthesis of central concepts of the subject; reflect a holistic view of the nature of the discipline and its links to other disciplines; provide detailed descriptions and specific examples.

Unsatisfactory: <76

Emerging: 77-86

Proficient: 87-96

Exemplary: 97-100

______ / 100 pts

Comments

Content Knowledge: Application

Communicates the ability to highlight the key message and necessary details to be included in the communication plan, including the business problem or purpose, the specific objectives, the key stakeholder groups, and their role in the initiative

CO: 2, 3

MBA PO: 1.1, 2.1, 2.2, 2.3

MSHR PO: 1 , 2, 3, 4.1, 5.1, 6.1, 7

MSOL PO: 2, 3, 4, 5

MSM PO: 1, 2, 3, 4, 5

Unsatisfactory as related to understanding the course assignment and specific requirements the work product shows lack of insight or original thinking; exhibit substantial gaps in knowledge or application of disciplinary content knowledge and the varied strategies and resources that may be used to engage members of the target population with that content; fail to demonstrate understanding of the various contexts that impact performance; fail to provide supporting details or examples.

Emerging as related to understanding the course assignment and specific requirements the work product shows minimal evidence of insight or original thinking; exhibit some gaps in knowledge or application of disciplinary content knowledge and the varied strategies and resources that may be used to engage members of the target population with that content; show little understanding of the various contexts that impact performance; provide few details and examples.

Proficient as related to understanding the course assignment and specific requirements the work product shows some insight, creativity, and original thinking; demonstrate a working command of disciplinary content knowledge and the varied strategies and resources that may be used to engage members of the target population with that content; show some understanding of the various contexts that impact performance.

Exemplary as related to understanding the course assignment and specific requirements the work product is highly original and creative; demonstrate a holistic view of the disciplinary content and the varied strategies and resources that may be used to engage members of the target population with that content; demonstrate a nuanced understanding of the nature of members of the target population; provide detailed descriptions and numerous specific, vivid examples.

Unsatisfactory: <76

Emerging: 77-86

Proficient: 87-96

Exemplary: 97-100

______ / 100 pts

Comments

Assignment Component

Unsatisfactory

(Score < 45)

Emerging

(Score 46 to 51)

Proficient

(Score Range: 52 to 57)

Exemplary

( Score Range: 58 to 60)

Score

Written Communication/Personal Effectiveness

Conveys through written word understanding and application of the key concepts required to develop an effective communication plan with necessary details keeping audience consideration in mind.

CO: 1, 2, 3, 5

MBA PO: 1.1, 2.1, 2.2, 2.3

MSHR PO: 3, 6

MSOL PO: 2, 3, 5

MSM PO: 1, 2, 4, 5

Unsatisfactory as related to understanding the course assignment and specific requirements the work product discussion is disorganized; Lacks appropriate APA format; Written responses are unclear and include numerous major grammatical and/or usage errors.

Emerging as related to understanding the course assignment and specific requirements the work product shows some gaps exist with respect to organization and rhetoric; Some errors with respect to APA format and citation; Written responses are somewhat clear and include some major grammatical and/or usage errors

Proficient as related to understanding the course assignment and specific requirements the work offers conciseness and clarity in content, language use, grammar, organization and sentence structure; Written responses are clear and free of major grammatical and usage errors.

Exemplary as related to understanding the course assignment and specific requirements the written work offers conciseness and clarity in content, language use, grammar, organization and sentence structure; Written responses are clear, persuasive, and well-composed

Unsatisfactory: <45

Emerging: 46-51

Proficient: 52-57

Exemplary: 58-60

______ / 60 pts

Comments

Oral Communication/Personal Effectiveness

Conveys through oral communication understanding and application of the key concepts required to develop an effective communication plan with necessary details keeping audience consideration in mind.

CO: 1, 2, 3, 4, 5

MBA PO: 1.1, 2.1, 2.2, 2.3, 4.1

MSHR PO: 1, 2, 3

MSOL PO: 1, 2, 3

MSM PO: 1, 2, 4, 5

Unsatisfactory as related to understanding the course assignment and specific requirements, the presentation is organized/lacks coherent flow; Responses are unclear; Proper articulation of key points missing.

Emerging as related to understanding the course assignment and specific requirements the work product shows some gaps exist with respect to organization and rhetoric of presentation; Responses demonstrate some emerging understanding but lack clarity; Proper articulation of key points is fragmented but emerging

Proficient as related to understanding the course assignment and specific requirements the work product offers conciseness and clarity in content, language use, and organization and presentation flow; Key points are articulated clearly and free of major errors.

Exemplary as related to understanding the course assignment and specific requirements the Presentation work offers conciseness and clarity in content, language use, organization and flow; Responses are clear, persuasive, and well-presented; Key points are well made and represent clear understanding

Unsatisfactory: <45

Emerging: 46-51

Proficient: 52-57

Exemplary: 58-60

______ / 60 pts

Comments

Total:

/ 320 pts