Homework for Nancy Carol

Complete the final phase of your New Product” Apple Alarm” Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

· Executive summary

· Situational analysis

· Market growth potential and competitive analysis

· Segmentation, target market, and positioning

· Pricing and distribution strategies

· Marketing communication plan

· Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)

· Intended marketing objectives for Y1, Y2, and Y3 

· Implementation milestones

· Evaluation and control metrics and methodology to measure performance

· Contingency plann