Strategic Management 2

B. Resource Strengths 

(0) Unsatisfactory

(1) Needs Revision

(2) Satisfactory

The candidate does not provide a plausible analysis of the actions the candidate took to develop a resource strength at a key point during the last four years of the simulation. 

The candidate provides a plausible analysis, with insufficient support, of the actions the candidate took to develop a resource strength at a key point during the last four years of the simulation. 

The candidate provides a plausible analysis, with sufficient support, of the actions the candidate took to develop a resource strength at a key point during the last four years of the simulation. 

Criterion Score: 1.00 

Comments on this criterion: The response discusses investing in celebrity endorsements and clearly states,"As you can see the use of celebrity endorsements was a very effective way to market and sale more shoes." Additional discussion is needed about the specific strength that celebrity endorsements helped to develop.

B1. Competitive Power 

(0) Unsatisfactory

(1) Needs Revision

(2) Satisfactory

The candidate does not provide a plausible analysis of how competitively powerful the strength was. 

The candidate provides a plausible analysis, with insufficient support, of how competitively powerful the strength was. 

The candidate provides a plausible analysis, with sufficient support, of how competitively powerful the strength was. 

Criterion Score: 1.00 

Comments on this criterion: The work provides a logical analysis of the company's success with celebrity endorsements. Further development is needed to provide a plausible analysis of the strength of the competitive power identified in aspect B.

C. Organizational Culture 

(0) Unsatisfactory

(1) Needs Revision

(2) Satisfactory

The candidate does not provide a logical evaluation of the team’s approach to managing an organizational culture that supports strategic plan execution. 

The candidate provides a logical evaluation, with insufficient support, of the team’s approach to managing an organizational culture that supports strategic plan execution. 

The candidate provides a logical evaluation, with sufficient support, of the team’s approach to managing an organizational culture that supports strategic plan execution. 

Criterion Score: 1.00 

Comments on this criterion: The work discusses investing in employees with salary increases and incentives, developing a mission statement, creating a sense making device and supporting a comfortable communicative work environment. Additional specific discussion is needed about culture changing approaches.

C1. Approach Comparison 

(0) Unsatisfactory

(1) Needs Revision

(2) Satisfactory

The candidate does not provide a logical comparison of the team’s approach with proven management practices. 

The candidate provides a logical comparison, with insufficient detail, of the team’s approach with proven management practices. 

The candidate provides a logical comparison, with sufficient detail, of the team’s approach with proven management practices. 

Criterion Score: 1.00 

Comments on this criterion: The submission provides a good analysis of staffing the organization with capable managers and employees, installing information and operating systems, tying rewards and incentives to staff achievements, and instilling a corporate culture that promotes strategy. However, the analysis of #2 building organizational capabilities, #3 creating a strategy supportive structure, #4 instituting policies and procedures and #5 adopting best practices and business processes are lacking detailed support. Further clarification and development is needed.

D. Creativity and Innovation 

(0) Unsatisfactory

(1) Needs Revision

(2) Satisfactory

The candidate does not provide a logical evaluation of the candidate’s promotion of creativity and innovation during the simulation. 

The candidate provides a logical evaluation, with insufficient support, of the candidate’s promotion of creativity and innovation during the simulation. 

The candidate provides a logical evaluation, with sufficient support, of the candidate’s promotion of creativity and innovation during the simulation. 

Criterion Score: 1.00 

Comments on this criterion: The work discusses the company's lack of creativity and innovation during the simulation. The response thoughtfully concludes: "one of things that we could have done to be innovative was to create a gym shoe and have a celebrity such as Labron Game endorse the gym shoe." Further development is needed to identify the specific promotions that could have been taken to encourage creativity and innovation.

E. Balance Scorecard Effectiveness 

(0) Unsatisfactory

(1) Needs Revision

(2) Satisfactory

The candidate does not provide a plausible analysis of the effectiveness of the balanced scorecard employed in the simulation in terms of how its use affected individual performance. 

The candidate provides a plausible analysis, with insufficient support, of the effectiveness of the balanced scorecard employed in the simulation in terms of how its use affected individual performance. 

The candidate provides a plausible analysis, with sufficient support, of the effectiveness of the balanced scorecard employed in the simulation in terms of how its use affected individual performance. 

Criterion Score: 1.00 

Comments on this criterion: A detailed discussion of why a company would use a balanced scorecard is presented. The response notes that the company was not very effective using the balanced scorecard and how better utilization could have improved customer satisfaction, finances and continuous improvement efforts. Additional discussion is needed of how the scorecard affected the company's performance.