need it in 12 hours
Week 8 Problems.xlsx
Problems
| Problem Assignments: Week 8 | |||||||
| Assigned | |||||||
| Problems | |||||||
| 1 | Ann Page Co. … fixed costs $30,000 per year. Variable costs per unit are $17. Sales price per unit is $30. | ||||||
| a) | What is the contribution margin of the product? | ||||||
| Answer: | $13.00 | Contribution margin is unit sales price less unit variable cost. | |||||
| b) | Calculate the breakeven point in unit sales and dollars. | ||||||
| Answer: | Breakeven in units is | 2,308 | |||||
| Breakeven in dollars = | $69,240.00 | ||||||
| c) | What is the operating profit (loss) at: | ||||||
| i) 1,500 units per year? | |||||||
| Answer: | -$10,500 | ||||||
| ii) 3,600 units per year? | |||||||
| Answer: | $16,800 | ||||||
| d) | Plot a breakeven chart using the foregoing figures. | ||||||
| 2 | Mrs. Jones owns 100 shares of stock in Daimler-Benz valued at 16.5 Euros per share. What is the value in $U.S. of her stock if: | ||||||
| a) | 0.90 | € = $1 | |||||
| Answer: | Value of 100 shares at €16.5 per share | 1,650.00 | Euros | ||||
| Value of | 1,650.00 | Euros at | 0.90 | € = $1 is | $1,833.33 | ||
| b) | 0.70 | € = $1 | |||||
| Answer: | Value of | 1,650.00 | Euros at | 0.70 | € = $1 is | $2,357.14 | |
| c) | 1.20 | € = $1 | |||||
| Answer: | Value of | 1,650.00 | Euros at | 1.20 | € = $1 is | $1,375.00 | |
| 3 | John is planning on purchasing his German dream car for | 65,000 | Euros | ||||
| How much does he need in $U.S. if there are | 0.98 | Euros to the $U.S.? | |||||
| Answer: | Value of | 65,000 | Euros at | 0.98 | € = $1 is | $66,326.53 | |
Next Week
| The Week 8 assignment completed our course section on global finance. | ||
| In Week 9, we turn to the effectiveness of product cost determination and pricing. | ||
| For perspective, lets review where we have been, where we are, and where we are going. | ||
| From the Syllabus, here are Weeks 1-10 | ||
| Subject Area | Topic | |
| Week 1: Economic Analysis | The economic environment of business | |
| Week 2: Financial Accounting | Evaluating corporate performance | |
| Week 3: Financial Statement Analysis | ||
| Week 4: Financial Valuation | Valuation of stocks and bonds | |
| Week 5: Analysis of Financial Situations | More advanced financial valuation methods | |
| Week 6: Ethics and Financial Reporting | How reliable are audited financial statements? | |
| Week 7: Introduction to International Finance | Global finance | |
| Week 8: Global Financial Investment | ||
| Week 9: Cost Measurement Systems | The effectiveness of product cost determination and pricing | |
| Week 10: The Balanced Scorecard | Effective strategy implementation and performance evaluation | |
Kellogg Capital Budgeting Case.doc
KELLOGG: A MINI CAPITAL BUDGETING CASE
BY
Rathin S. Rathinasamy
Professor of Finance
© 2008 Rathin S. Rathinasamy & U21G
THE CONTEXT
Kellogg Company , together with its subsidiaries, is engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. These products are manufactured by Kellogg in 19 countries and marketed in more than 180 countries. Its cereal products are generally marketed under the Kellogg’s name, and are sold principally to the grocery trade through direct sales forces for resale to consumers. It also markets cookies, crackers, and other convenience foods under Kellogg's, Keebler, Cheez-It, Murray, Austin, and Famous Amos brands to supermarkets in the US through direct store-door delivery system and other distribution methods.
Image source:
Kellogg is doing quite well with annual sales of more than US$12 billion, gross profit margin of 43.7%, and a net profit margin of 9.1% last year. Its recent Return on Equity (ROE) is an impressive 48.7%, while Return on Assets (ROA) and Return on Capital funds are 9.7% and 14.8% respectively.
Kellogg stock is a very popular and highly sought-after investment in the US and the rest of the world and is held by several institutions as part of their portfolio holdings. The company is listed on the New York Stock Exchange (NYSE) under the symbol ‘K’. Kellogg is part of the Standard & Poor’s 500 Index and the Standard & Poor’s 1500 Composite Index.
Its Indian subsidiary is now among the fastest growing markets although it had a rocky start in the Indian market. In 1994, Kellogg entered the Indian market with a plan to create new breakfast habits. At that time, the Indian market held great significance for Kellogg because its US sales were stagnating and only regular price increases had helped boost the revenues in the 1990s. Besides cornflakes, its product offerings were wheat flakes and basmati rice flakes. However, it initially met with failure as Indians were used to eating hot breakfast such as paratas or thosais and pouring hot milk on crispy cornflakes made the flakes soggy.
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The subsequent launch of Chocos and Frosties in India was the turning point and Kellogg decided to localize its products with the introduction of the Mazza series in local flavors such as coconut, mango and rose. “It would be foolhardy for me to say Kellogg has replaced cooked breakfast,” said Anupam Dutta, managing director of Kellogg India. “I don't think we can ever hope for that. But we've become a part of the consideration set for breakfast in many Indian homes, and that's a tipping point.” |
Anupam Dutta Managing Director, Kellogg India Image source: |
Currently, its key competitors in the Indian market include General Mills Inc., Kraft Foods and PepsiCo, Inc. but the rapidly growing breakfast cereal market is seeing an influx of rivals such as Frito Lay’s Quaker, HUL’s Amaze and Nestlé’s Cerevita.
In India, Kellogg’s’ portfolio in India includes Kellogg’s All Bran Wheat Flakes and Kellogg’s Just Right Muesli. With the increasing globalization, and the emphasis on convenience and ready-to eat foods, Kellogg sees an opportunity to manufacture a new rice-based cereal called ‘Kelli-Rice-Mix’. The new plant will be based in Bangalore, India, and will cost Rs. 400 million. The salvage value of the plant at the end of its five-year economic life is estimated to be Rs. 50 million, net of any tax effects. This plant will also call for extra inventory holding of Rs. 200 million, and extra accounts payables of Rs. 100 million. In addition, it is estimated that the new product would reduce the sale of Kellogg’s existing Frosties cereal in India by Rs. 30 million per year, with the effect of “cannibalizing” it.
Projected sales from this new plant are Rs. 300 million per year. The fixed costs are estimated to be Rs.100 million per year, and the variable costs are estimated to be Rs. 50 million per year. Depreciation on the new plant after accounting for the salvage value will be Rs. 70 million per year. The Indian government will impose a 35% tax on the earnings whereas the US
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Image source: |
Government will not impose any taxes. 100% of the cash flows will be remitted to the parent company. The exchange rate is expected to be stable at Rs. 43.50 per US$. Commenting on the Indian market, Jayanta Roy of consulting company Frost & Sullivan said, “Every company that wants a share has to invest heavily, localise extensively and be very patient.” |
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Table 1: Kellogg’s Summary Financial Data (2005 – 2007) Consolidated results (US$, in millions) 2007 2006 2005 Net Sales $11,776 $10,907 $10,177 Net Sales Growth: 8.0% 7.2% 5.9% Operating Profit $1,868 $1,766 $1,750 Operating Profit Growth 5.8% 0.9% 4.1% Diluted Net Earnings Per Share (EPS) $2.76 $2.51 $2.36 EPS Growth 10% 6% 10% Table 2: Kellogg’s Income Statements (2003 – 2007) |
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Financial data in US$ |
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Values in millions (Except for per share items) |
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2007 |
2006 |
2005 |
2004 |
2003 |
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Period End Date |
12/29/2007 |
12/31/2006 |
12/31/2005 |
1/1/2005 |
12/27/2003 |
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Period Length |
12 Months |
12 Months |
12 Months |
12 Months |
12 Months |
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|
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Revenue |
11,776.00 |
10,906.70 |
10,177.20 |
9,613.90 |
8,811.50 |
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Total Revenue |
11,776.00 |
10,906.70 |
10,177.20 |
9,613.90 |
8,811.50 |
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|
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Cost of Revenue, Total |
6,597.00 |
6,081.50 |
5,611.60 |
5,298.70 |
4,898.90 |
|
Gross Profit |
5,179.00 |
4,825.20 |
4,565.60 |
4,315.20 |
3,912.60 |
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Selling/General/Adminis-trative Expenses, Total |
3,311.00 |
3,059.40 |
2,815.30 |
2,634.10 |
2,368.50 |
|
Research & Development |
0 |
0 |
0 |
0 |
0 |
|
Depreciation/Amortization |
0 |
0 |
0 |
0 |
0 |
|
Interest Expense (Income), Net Operating |
0 |
0 |
0 |
0 |
0 |
|
Unusual Expense (Income) |
0 |
0 |
0 |
0 |
0 |
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Other Operating Expenses, Total |
0 |
0 |
0 |
0 |
0 |
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Operating Income |
1,868.00 |
1,765.80 |
1,750.30 |
1,681.10 |
1,544.10 |
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Interest Income (Expense), Net Non-Operating |
-319 |
-308.4 |
-300.3 |
-308.6 |
-371.4 |
|
Gain (Loss) on Sale of Assets |
0 |
0 |
0 |
0 |
0 |
|
Other, Net |
-2 |
13.2 |
-24.9 |
-6.6 |
-3.2 |
|
Income Before Tax |
1,547.00 |
1,470.60 |
1,425.10 |
1,365.90 |
1,169.50 |
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Income Tax – Total |
444 |
466.5 |
444.7 |
475.3 |
382.4 |
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Income After Tax |
1,103.00 |
1,004.10 |
980.4 |
890.6 |
787.1 |
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|
|
|
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Minority Interest |
0 |
0 |
0 |
0 |
0 |
|
Equity in Affiliates |
0 |
0 |
0 |
0 |
0 |
|
US GAAP Adjustment |
0 |
0 |
0 |
0 |
0 |
|
Net Income Before Extraordinary Items |
1,103.00 |
1,004.10 |
980.4 |
890.6 |
787.1 |
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Total Extraordinary Items |
0 |
0 |
0 |
0 |
0 |
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Net Income |
1,103.00 |
1,004.10 |
980.4 |
890.6 |
787.1 |
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0 |
0 |
0 |
0 |
0 |
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Preferred Dividends |
0 |
0 |
0 |
0 |
0 |
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General Partners' Distributions |
0 |
0 |
0 |
0 |
0 |
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Basic Weighted Average Shares |
396 |
397 |
412 |
412 |
407.9 |
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Basic EPS Excluding Extraordinary Items |
2.79 |
2.53 |
2.38 |
2.16 |
1.93 |
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Basic EPS Including Extraordinary Items |
2.79 |
2.53 |
2.38 |
2.16 |
1.93 |
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Diluted Weighted Average Shares |
400 |
400.4 |
415.6 |
416.4 |
410.5 |
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Diluted EPS Excluding Extraordinary Items |
2.76 |
2.51 |
2.36 |
2.14 |
1.92 |
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Diluted EPS Including Extraordinary Items |
2.76 |
2.51 |
2.36 |
2.14 |
1.92 |
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Dividends per Share – Common Stock Primary Issue |
1.2 |
1.14 |
1.06 |
1.01 |
1.01 |
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Gross Dividends – Common Stock |
475 |
449.9 |
435.2 |
417.6 |
412.4 |
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Interest Expense, Supplemental |
319 |
307.4 |
300.3 |
308.6 |
371.4 |
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Depreciation, Supplemental |
364 |
351.2 |
390.3 |
399 |
359.8 |
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Normalized EBITDA |
2,240.00 |
2,118.50 |
2,142.10 |
2,091.10 |
1,916.90 |
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Normalized EBIT |
1,868.00 |
1,765.80 |
1,750.30 |
1,681.10 |
1,544.10 |
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Normalized Income Before Tax |
1,547.00 |
1,470.60 |
1,425.10 |
1,365.90 |
1,169.50 |
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Normalized Income After Taxes |
1,103.00 |
1,004.10 |
980.4 |
890.6 |
787.1 |
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Normalized Income Available to Common |
1,103.00 |
1,004.10 |
980.4 |
890.6 |
787.1 |
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Basic Normalized EPS |
2.79 |
2.53 |
2.38 |
2.16 |
1.93 |
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Diluted Normalized EPS |
2.76 |
2.51 |
2.36 |
2.14 |
1.92 |
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Amortization of Intangibles |
8 |
1.5 |
1.5 |
11 |
13 |
Table 3: Kellogg’s Consolidated Balance Sheet (in millions) (2003–2007)
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2007 |
2006 |
2005 |
2004 |
2003 |
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Period End Date |
12/29/2007 |
12/31/2006 |
12/31/2005 |
1/1/2005 |
12/27/2003 |
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Assets |
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Cash and Short Term Investments |
524 |
410.6 |
219.1 |
417.4 |
141.2 |
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Cash & Equivalents |
524 |
410.6 |
219.1 |
417.4 |
141.2 |
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Total Receivables, Net |
1,026.00 |
944.8 |
879.1 |
776.4 |
754.8 |
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Accounts Receivable – Trade, Net |
903 |
833.5 |
775.8 |
776.4 |
754.8 |
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Accounts Receivable – Trade, Gross |
908 |
839.4 |
782.7 |
0 |
0 |
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Provision for Doubtful Accounts |
-5 |
-5.9 |
-6.9 |
0 |
0 |
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Receivables - Other |
123 |
111.3 |
103.3 |
0 |
0 |
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Total Inventory |
924 |
823.9 |
717 |
681 |
649.8 |
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Prepaid Expenses |
140 |
131.8 |
0 |
0 |
0 |
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Other Current Assets, Total |
103 |
115.9 |
381.3 |
247 |
242.1 |
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Total Current Assets |
2,717.00 |
2,427.00 |
2,196.50 |
2,121.80 |
1,787.90 |
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Property/Plant/Equipment, Total – Net |
2,990.00 |
2,815.60 |
2,648.40 |
2,715.10 |
2,780.20 |
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Goodwill, Net |
3,515.00 |
3,448.30 |
3,455.30 |
3,445.50 |
3,098.40 |
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Intangibles, Net |
1,450.00 |
1,419.70 |
1,438.20 |
1,442.20 |
2,034.40 |
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Long Term Investments |
0 |
0 |
0 |
0 |
0 |
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Note Receivable – Long Term |
0 |
0 |
0 |
0 |
0 |
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Other Long Term Assets, Total |
725 |
603.4 |
836.1 |
837.3 |
441.8 |
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Other Assets, Total |
0 |
0 |
0 |
0 |
0 |
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Total Assets |
11,397.00 |
10,714.00 |
10,574.50 |
10,561.90 |
10,142.70 |
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Liabilities and Shareholders' Equity |
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Accounts Payable |
1,081.00 |
910.4 |
883.3 |
726.3 |
703.8 |
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Payable/Accrued |
0 |
0 |
0 |
0 |
0 |
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Accrued Expenses |
694 |
649.1 |
597.4 |
322 |
323.1 |
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Notes Payable/Short Term Debt |
1,489.00 |
1,268.00 |
1,111.10 |
750.6 |
320.8 |
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Current Portion of Long Term Debt/Capital Leases |
466 |
723.3 |
83.6 |
278.6 |
578.1 |
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Other Current Liabilities, Total |
314 |
469.4 |
487.4 |
768.5 |
840.2 |
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Total Current Liabilities |
4,044.00 |
4,020.20 |
3,162.80 |
2,846.00 |
2,766.00 |
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Total Long Term Debt |
3,270.00 |
3,053.00 |
3,702.60 |
3,892.60 |
4,265.40 |
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Long Term Debt |
3,270.00 |
3,053.00 |
3,702.60 |
3,892.60 |
4,265.40 |
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Deferred Income Tax |
647 |
619.3 |
945.7 |
959.1 |
1,062.80 |
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Minority Interest |
0 |
0 |
0 |
0 |
0 |
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Other Liabilities, Total |
910 |
952.5 |
479.7 |
607 |
605.3 |
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Total Liabilities |
8,871.00 |
8,645.00 |
8,290.80 |
8,304.70 |
8,699.50 |
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Redeemable Preferred Stock |
0 |
0 |
0 |
0 |
0 |
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Preferred Stock - Non Redeemable, Net |
0 |
0 |
0 |
0 |
0 |
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Common Stock |
105 |
104.6 |
104.6 |
103.8 |
103.8 |
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Additional Paid-In Capital |
388 |
292.3 |
58.9 |
0 |
24.5 |
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Retained Earnings (Accumulated Deficit) |
4,217.00 |
3,630.40 |
3,266.10 |
2,701.30 |
2,247.70 |
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Treasury Stock - Common |
-1,357.00 |
-912.1 |
-569.8 |
-108 |
-203.6 |
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Other Equity, Total |
-827 |
-1,046.20 |
-576.1 |
-439.9 |
-729.2 |
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Total Equity |
2,526.00 |
2,069.00 |
2,283.70 |
2,257.20 |
1,443.20 |
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Total Liabilities & Shareholders’ Equity |
11,397.00 |
10,714.00 |
10,574.50 |
10,561.90 |
10,142.70 |
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Total Common Shares Outstanding |
390.05 |
397.7 |
405.33 |
413.02 |
409.7 |
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Total Preferred Shares Outstanding |
0 |
0 |
0 |
0 |
0 |
THE TASK
Kellogg’s board of directors is meeting tomorrow to decide whether or not to go ahead with the proposed plant construction In Bangalore, India. The board requires a comprehensive report on the economic viability of the proposed project. If it decides to go ahead with the project, a decision has to be made as to how to finance the project. The board is currently considering two options – the issue of new common stock at a cost of 15% or the issue of 15-year bonds at a net before-tax cost of 10%.
Steve Johnson, CFO of Kellogg who has been with the company for a long time, feels that both the project investment and financing should be carried out in tandem. As such, he feels that the required rate of return on the new capital investment would depend on how it is financed. In other words, if Kellogg chooses to go with the equity, the ROR here should be 15%; and if debt is used, then the relevant debt cost should be used.
On the other hand, his young deputy, Brangelina Aniston who has an MBA from Stanford Graduate School of Business, feels strongly that investment and financing decisions should be kept separate, and that the project’s required rate of return should be based on the risk of the project. As an analyst, your task is to evaluate Kellogg’s proposed new investment and assess if the project should be accepted.
GUIDE TO THE TASK
Having just completed 612 Finance, you are confident you are up to the task of evaluating the proposed new plan investment in its entirety. Reflecting on what you have learnt in the course, you decide that, at the very least, you need to calculate the following:
· Estimate Net Investment Cost at time 0.
· Estimate Incremental After-tax Cash Flows in Years 1 through 5.
· Using data from the latest income statement and balance sheet, compute the relevant cost of debt.
· Using data from the latest income statement and balance sheet, compute the relevant cost of equity. (For this part, assume all funds for the project are raised internally.)
· Estimate the Required Rate of Return for the project using
- the Security Market line Equation of the Capital Asset Pricing
Model and
- Weighted Average Cost of Capital
· Compute the Net Present Value (NPV), Internal Rate of Return (IRR) and the Modified IRR (MIRR) of the project.
· Re-calculate the NPV’s, IRR’s and the MIRR’s for the two exchange rate scenarios given below:
Scenario A
t = time 1 2 3 4 5
Rs. 45/US$ Rs. 47.50/US$ Rs. 50/US$ Rs. 52.5/US$ Rs. 55/US$
Scenario B
t = time 1 2 3 4 5
Rs. 45/US$ Rs. 42.50/US$ Rs. 40/US$ Rs. 38/US$ Rs. 36/US$
· Using the historical Indian rupee exchange rates, provide a (subjective) forecast of the Indian rupee versus US dollar during the investment horizon of 0–5 years. (A website on exchange rates can be found here .) Give your opinion as to whether exchange rate expectations provide ‘auspicious’ support for Kellogg’s proposed investment at the present time.
· Reconcile the divergent views of Johnson and Aniston, and incorporate the right approach in your analysis wherever appropriate.
· Convert the cash flows to US dollars and provide your answers also in US dollars.
Note: The long-run average return on the S&P 500 Index is 12.4%. T-bills and T-bill rates can be found here . Information on beta of Kellogg can be obtained at Yahoo Finance or MSN Money pages. Include charts and tables, where appropriate. Clearly state your assumptions and provide detailed calculations, where necessary.
� This Mini Case was developed as Open-book Open-Web (OBOW) Final Exam for the MBA 612 Finance Course of Universitas21 Global (U21G) in the Summer of 2008. The author expresses his thanks to U21G for the permission granted to him to use this case in the UMUC AMBA 605 Course Sections.
Airline Borrowing Case.doc
Airline Borrowing Case: May 1985
It is May 1985 and UAL, Inc., parent of United Airlines, needs to borrow $500 million to finance the purchase of Hertz. You are Assistant Treasurer and must make a recommendation about the choice between borrowing in the USA in U. S. Dollars or in Japan in Yen (¥). As background, UAL, Inc. owns United Airlines and Westin Hotels. It is buying Hertz from RCA. United Airlines will generate about 80% of the UAL revenue and the remainder will be evenly split between Hertz and Westin. United Airlines, Hertz, and Westin Hotels are worldwide service companies that generate revenue in many countries and currencies, mainly in the U.S., Canada, Latin America, and Europe. The Treasurer considers this to be a “No Brainer” or easy choice.
If the loan is in U. S. Dollars in the USA, company policy requires the use of a specific investment banker. This firm describes the terms of the USA loan as follows: An interest rate of 11% per year paid semi-annually in December and June for 10 years. The principal of $500 million would be repaid at the end of the 10-years. There would be a one-time underwriting fee of 0.5% to be paid when the loan funds are received.
A leading Japanese bank is offering a loan with the interest and principal denominated in Yen. The interest rate will be 5% and there are no upfront fees. Both loans require interest payments in December and in June. The entire principal is due in June 1995.
In May 1985, the exchange rate fluctuated between 250 and 252 yen to the dollar. For convenience, use 250 ¥ to the $ as the exchange rate in May 1985. Each student must (a) recommend one alternative and (b) discuss why your alternative is wise.
You can find historical currency rates at http://www.oanda.com/convert/fxhistory . This link is provided to allow the reader to check the exchange rates included in the case.
Kellogg Analysis Key.xls
Calculations
| Calculations | |||||||||||
| 1. Cost of debt | 2007 | 2006 | 2005 | 2004 | 2003 | ||||||
| Long term debt | - Current portion of LT debt | usd mill | 466 | 723 | 84 | 279 | 578 | ||||
| - LT portion of LT debt | usd mill | 3,270 | 3,053 | 3,703 | 3,893 | 4,265 | |||||
| Total Long term debt | usd mill | 3,736 | 3,776 | 3,786 | 4,171 | 4,844 | |||||
| Annual interest cost | usd mill | 319 | 307 | 300 | 309 | 371 | |||||
| Cost of debt before tax | % | 8.54% | 8.14% | 7.93% | 7.40% | 7.67% | |||||
| Cost of debt after tax (1-35%) | % | 5.55% | 5.29% | 5.16% | 4.81% | 4.98% | |||||
| 2. CAPM - Cost of Equity | |||||||||||
| Re = Rf + βasset x (Rm-Rf) | |||||||||||
| Rf | Assume 10 -Year US T-Bonds yield i.e. 4% as risk-free interest rate i.e. Rf | http://www.bondsonline.com/Todays_Market/Composite_Bond_Yields_table.php | |||||||||
| Rm | Assume the long-run average return on the S&P 500 Index is 12.4% as expected return on market portfolio i.e.Rm | ||||||||||
| Beta | Equity Beta is 0.37 | ||||||||||
| http://finane.yahoo.com | |||||||||||
| 1. Beta from Yahoo Finance | 0.37 | www.bondsonline.com | |||||||||
| 2. 10-year T-Bond Yield from | 4.00% | ||||||||||
| Bonds Online | |||||||||||
| 3. Market Return | 12.40% | ||||||||||
| 4. Cost of Equity | 7.11% | ||||||||||
| 1. Beta from Yahoo Finance | 0.37 | ||||||||||
| 2. 10-year T-Bond Yield from | 4.00% | ||||||||||
| Bonds Online | |||||||||||
| 3. Market Return | 12.40% | ||||||||||
| 4. Cost of Equity | 7.11% | ||||||||||
| 3. WACC | |||||||||||
| In Millions | |||||||||||
| Component | Weight | Cost | WACC | ||||||||
| L. T. Debt | 3,270 | 56.42% | 5.55% | 3.13% | |||||||
| Total Equity | 2,526 | 43.58% | 7.11% | 3.10% | |||||||
| Total | 5,796 | 100.00% | 6.23% |
Analysis
| Analysis | ||||||||||||
| Rupees | ||||||||||||
| Investment Cost | -400 | |||||||||||
| Inventories | -200 | |||||||||||
| Acct. Payables | 100 | |||||||||||
| Net Investmt. Cost | -500 | |||||||||||
| Cashflows | ||||||||||||
| Rupees | ||||||||||||
| Revenues | 300 | 300 | 300 | 300 | 300 | |||||||
| Cannibalization | -30 | -30 | -30 | -30 | -30 | |||||||
| Fixed Costs | -100 | -100 | -100 | -100 | -100 | |||||||
| Var Costs | -50 | -50 | -50 | -50 | -50 | |||||||
| Depreciation | -70 | -70 | -70 | -70 | -70 | |||||||
| 120 | 120 | 120 | 120 | |||||||||
| EBT | 50 | 50 | 50 | 50 | 50 | |||||||
| Taxes @35% | 17.5 | 17.5 | 17.5 | 17.5 | 17.5 | |||||||
| Net Income | 32.5 | 32.5 | 32.5 | 32.5 | 32.5 | |||||||
| AT Cash Flow | 102.5 | 102.5 | 102.5 | 102.5 | 102.5 | |||||||
| Salvage Value | 50 | |||||||||||
| Release of Working Capital | 100 | |||||||||||
| 102.5 | ||||||||||||
| DISCOUNTED CASH FLOW METHODS | ||||||||||||
| NPV@WACC OF 6.23% | ||||||||||||
| $ million | ||||||||||||
| Cash Inflows | -500.00 | 102.50 | 102.50 | 102.50 | 102.50 | 252.50 | NPV@WACC OF 6.23% | 39.96 | IRR | 8.74% | MIRR | 7.88% |
| Exchange Rate | 43.5 | 43.5 | 43.5 | 43.5 | 43.5 | 43.5 | ||||||
| US. $million | -11.49 | 2.36 | 2.36 | 2.36 | 2.36 | 5.80 | 0.92 | IRR | 8.74% | MIRR | 7.88% | |
| WACC | 6.23% | |||||||||||
| Weak Rupee | 43.5 | 45 | 47.5 | 50 | 52.5 | 55 | ||||||
| US. $ | -11.49 | 2.28 | 2.16 | 2.05 | 1.95 | 4.59 | (0.80) | IRR | 3.88% | MIRR | 4.71% | |
| Strong Rupee | 43.50 | 45.00 | 42.50 | 40.00 | 38.00 | 36.00 | ||||||
| US. $ | -11.49 | 2.28 | 2.41 | 2.56 | 2.70 | 7.01 | 2.23 | IRR | 11.94% | MIRR | 10.06% | |
| NPV@COST OF EQUITY OF 7.11% | ||||||||||||
| Cash Inflows | -500.00 | 102.50 | 102.50 | 102.50 | 102.50 | 252.50 | NPV@EQUITY Cost of 7.11% | 25.44 | IRR | 8.74% | MIRR | 7.88% |
| Exchange Rate | 43.50 | 43.50 | 43.50 | 43.50 | 43.50 | 43.50 | ||||||
| $ | ||||||||||||
| US. $ | -11.49 | 2.36 | 2.36 | 2.36 | 2.36 | 5.80 | 0.58 | IRR | 8.74% | MIRR | 8.18% | |
| Internal Equity Cost - CAPM | 7.11% | |||||||||||
| Weak Rupee | 43.50 | 45.00 | 47.50 | 50.00 | 52.50 | 55.00 | ||||||
| US. $ | -11.49 | 2.28 | 2.16 | 2.05 | 1.95 | 4.59 | ($1.08) | IRR | 3.88% | MIRR | 5.02% | |
| Strong Rupee | 43.50 | 45.00 | 42.50 | 40.00 | 38.00 | 36.00 | ||||||
| US. $ | -11.49 | 2.28 | 2.41 | 2.56 | 2.70 | 7.01 | $1.84 | IRR | 11.94% | MIRR | 10.35% |
Summary
| KELLOGG CASE KEY | |||||||||
| Executive Summary | |||||||||
| At the Board’s request, we made a viability study for the proposed investment – a new plant located in Bangalore for manufacturing the new product of ‘Kelli-Rice-Mix’ (“Investment”). | |||||||||
| The key drivers of the purposed Investment have been identified are: | |||||||||
| It will support the long-term strategies of Kellogg in India; | |||||||||
| It will further strengthen Kellogg’s leading position amongst foreign competitors by launching new product; | |||||||||
| It will enhance Kellogg’s profitability and increase shareholder’s value; | |||||||||
| It will show Kellogg’s commitment to local market. | |||||||||
| We have applied the net present value, IRR and Modified IRR (“MIRR”) methods in evaluating the Investment. The future cash flows associated to the Investment have been discounted at the both costs of capital identified by using Capital Asset Pricing Model (“CAPM”) and Weighted Average Cost of Capital (“WACC”) methods. Different scenarios have been worked out with the considerations of future currency exchange fluctuations. | |||||||||
| WACC was calculated at 6.23% and CAPM Equity cost at 7.11%. | |||||||||
| We assume the cost of capital for the Investment is same as for the company. In reality, the project’s risk could be higher than the company’s itself, as the plant will be located in India, an emerging market, where risk maybe higher. | |||||||||
| The key financial figures can be summarized as below: | |||||||||
| Base case – Exchange rate remained stable at Rs. 43.50 / USD | |||||||||
| WACC | CAPM | ||||||||
| 6.23% | 7.11% | ||||||||
| NPV $million | $0.92 | $0.58 | |||||||
| IRR | 8.74% | 8.74% | |||||||
| MIRR | 7.88% | 8.18% | |||||||
| Scenario A – assume Rupee will depreciate in the next 5 years | |||||||||
| WACC | CAPM | ||||||||
| 6.23% | 7.11% | ||||||||
| NPV $million | -$0.80 | -$1.08 | |||||||
| IRR | 3.88% | 3.88% | |||||||
| MIRR | 5.02% | 5.02% | |||||||
| Scenario B – assume Rupee will appreciate in the next 5 years | |||||||||
| WACC | CAPM | ||||||||
| 6.23% | 7.11% | ||||||||
| NPV $million | $2.23 | $1.84 | |||||||
| IRR | 11.94% | 11.94% | |||||||
| MIRR | 10.06% | 10.35% | |||||||
| Thus, the Investment will be profitable with a positive NPV and higher IRR than cost of capital in the base case and strong Rupee scenarios. However, in weal Rupee scenario, the project has a negative NPV and therefore, will not be acceptable. | |||||||||
| Key Assumptions | |||||||||
| The financial appraisal of the Investment was derived from the following key assumptions: | |||||||||
| 1. Investment time-horizon - 5 years | |||||||||
| 2. Initial Investment - Initial investment cost was assumed at Rs.400 mill and Rs.50 residual value at the end of Year 5. | |||||||||
| 3. Working capital requirement was assumed at Rs.100 mill (extra inventory Rs.200 mill minus extra accounts payables of Rs. 100 mill), and it was assumed as cash inflow at the end of Year 5 accounting for the release of working capital. | |||||||||
| 4. Sales reduced of existing product due to the new plant – Rs.30 mill per year. | |||||||||
| 5. Projected annual sales – Rs.300 mill | |||||||||
| 6. Projected annual fixed cost – Rs.100 mill | |||||||||
| 7. Projected annual variable cost – Rs. 50 mill | |||||||||
| 8. Depreciation cost – Rs. 70 mill per year. Assume capital allowance for tax purpose same as depreciation cost. | |||||||||
| 9. Tax rate – 35% through out the 5 years. | |||||||||
| 10. 100% cash flow will be remitted to the parent company. | |||||||||
| 11. Exchange rate Rs 43.5 / USD was assumed in the base case through out the 5 years. The cash flow was converted from Rupee to USD before being discounted. | |||||||||
| 12. Exchange rate – Scenario A & B: | |||||||||
| 13. Cost of Debt – assume 5.55% (2007) as the cost of debt after tax (see the below table) | |||||||||
| 14. CAPM - Cost of Equity | |||||||||
| Re = Rf + β x (Rm-Rf) | |||||||||
| Rf | Assume 10 -Year US T-Bonds yield i.e. 4% as risk-free interest rate i.e. Rf | ||||||||
| Rm | Assume the long-run average return on the S&P 500 Index is 12.4% as expected return on market portfolio i.e.Rm | ||||||||
| Beta | Equity Beta is 0.37 | ||||||||
| 1. Beta from Yahoo Finance | 0.37 | ||||||||
| 2. 10-year T-Bond Yield from | 4.00% | ||||||||
| Bonds Online | |||||||||
| 3. Market Return | 12.40% | ||||||||
| 4. Cost of Equity | 7.11% | ||||||||
| 1. Beta from Yahoo Finance | 0.37 | ||||||||
| 15. WACC | 6.23% | ||||||||
| US Treasury Bonds (July 18, 08) | |||||||||
| Maturity | Yield | Yester-day | Last Week | Last Month | Yield Change | ||||
| 3 Month | 1.31 | 1.3 | 1.46 | 1.83 | -0.08 | ||||
| 6 Month | 1.78 | 1.77 | 1.92 | 2.18 | -0.05 | ||||
| 2 Year | 2.51 | 2.47 | 2.56 | 2.83 | -0.03 | ||||
| 5 Year | 3.28 | 3.25 | 3.25 | 3.53 | -0.04 | ||||
| 10 Year | 4 | 3.97 | 3.93 | 4.11 | -0.03 | ||||
| 30 Year | 4.6 | 4.59 | 4.51 | 4.69 | -0.03 | ||||
| (Table source: http://www.bondsonline.com/Todays_Market/Composite_Bond_Yields_table.php & | |||||||||
| http://finance.yahoo.com) | |||||||||
| · Rm - Assume the long-run average return on the S&P 500 Index is 12.4% as expected return on market portfolio | |||||||||
| · Equity Beta – assume 0.37 | |||||||||
| Beta | 0.37 | ||||||||
| Dividend & Yield | 1.24 (2.38%) | ||||||||
| Earnings/Share | 2.77 | ||||||||
| Forward P/E | 17.3 | ||||||||
| Market Cap. | 19.55 Bil | ||||||||
| P/E | 18.8 | ||||||||
| Return on Equity | 48.66 | ||||||||
| Total Shares Out. | 378.82 Mil | ||||||||
| (Table source: http://moneycentral.msn.com/detail/stock_quote?Symbol=k) | |||||||||
| Financial Highlights | |||||||||
| Sales | 12.07 Bil | ||||||||
| Income | 1.10 Bil | ||||||||
| Net Profit Margin | 9.09% | ||||||||
| Return on Equity | 48.66% | ||||||||
| (Table sources: http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=K & | |||||||||
| http://finance.yahoo.com | |||||||||
| Discounted Cash flow | |||||||||
| The attached excel file has addressed the following questions: | |||||||||
| · Estimate Net Investment Cost at time 0 | |||||||||
| · Calculated cash flows in Years 1- 5 of the project | |||||||||
| · Estimate incremental after-tax Cash flows in Year 1 through 5 | |||||||||
| · Calculation of cost of debt | |||||||||
| · Calculation of cost of equity – CAPM method and WACC method | |||||||||
| · Calculation of NPV, IRR and MIRR | |||||||||
| - base case (fixed exchange rate) at CAPM and WACC | |||||||||
| - scenario A (depreciated exchange rate) at CAPM and WACC | |||||||||
| - scenario B (appreciated exchange rate) at CAPM and WACC | |||||||||
| MIRR method is normally used to handle the multiple IRR problem by combining cash flows until only on change in sing remains. | |||||||||
| Exchange Rate Forecast and its Impact on the Investment | |||||||||
| Historical data indicated Rupee has been appreciating against USD in the past 8 years. According to the forecast by Economist, the trend of the appreciation will continue for the next 5 years. | |||||||||
| Rupee vs. USD - Historical data (2000 – 2008) | |||||||||
| INR | Average | ||||||||
| bid | ask | ||||||||
| 2000 | 46.30928 | 46.4123 | |||||||
| 2001 | 48.10998 | 48.25872 | |||||||
| 2002 | 47.85516 | 48.0217 | |||||||
| 2003 | 45.30488 | 45.45658 | |||||||
| 2004 | 44.51369 | 44.63854 | |||||||
| 2005 | 44.58344 | 44.73505 | |||||||
| 2006 | 44.14819 | 44.22516 | |||||||
| 2007 | 40.35312 | 40.36298 | |||||||
| 2008 | 43.12797 | 43.13797 | |||||||
| (Table source: http://www.oanda.com/convert/fxaverage_result) | |||||||||
| Rupee versus USD - Forecast (2007 – 2012) | |||||||||
| Key indicators | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | |||
| Real GDP growth (%) | 9 | 7.7 | 7.1 | 7.5 | 7.6 | 8.1 | |||
| Consumer price inflation (average; %) | 6.4 | 7.1 | 6.2 | 5.3 | 5 | 5.2 | |||
| Budget balance (% of GDP) | -2.8 | -3.4 | -3.3 | -3.2 | -3 | -2.7 | |||
| Current-account balance (% of GDP) | -1 | -3 | -2.7 | -2.6 | -2.9 | -2.9 | |||
| Lending rate (average; %) | 13.1 | 14 | 13.9 | 12 | 11 | 10 | |||
| Exchange rate Rs:US$ (average) | 41.3 | 40.5 | 39 | 38 | 37 | 36 | |||
| Exchange rate Rs:¥100 (average) | 35.1 | 38.9 | 39.2 | 40.3 | 40.3 | 39.2 | |||
| (Table source: http://www.economist.com/countries/India/profile.cfm?folder=Profile%2DEconomic%20Data) | |||||||||
| It seems the investment will be more attractive in the case of Rupee appreciation than in its deprecation against USD. NPV and IRR are both positive in scenario B of Rupee appreciation; also, both IRR and MIRR are greater than the WACC. NPV’s are negative in scenario A of Rupee depreciation, and both the IRR and MIRR are below the WACC. Thus, the project is acceptable in the base and strong Rupee scenarios; it will be unacceptable in the case of weak Rupee scenario. | |||||||||
| Ideally, one would like to have a weak Rupee (foreign currency) at the time=0 of original investment, and stronger Rupee when the funds are repatriated inn years 1 through 5 of the project leading to higher $ flows. Nevertheless, the fluctuations of foreign exchange rates make an international company exposed to foreign currency risk, which must be managed and minimized. | |||||||||
| Investment decision vs. Financing decision | |||||||||
| In response to the CFO of Kellogg’s concern, we believe how to finance a project should have no impact on investment decision. Thus, | |||||||||
| the separation theorem rules: investment and financing decisions should always be kept separate; one should decide on investments first, | |||||||||
| followed by financing decision. | |||||||||
| Cost of capital used for evaluating project has already comprised the elements of cost of equity and/or cost of debt, financing costs would | |||||||||
| be double counted if they were factored into cash flow again, and would distort capital investment evaluation. | |||||||||
| In an efficient market, it is not easy for finance managers to improve a project’s evaluation by factoring how to finance. | |||||||||
| References: | |||||||||
| http://www.bondsonline.com/Todays_Market/Composite_Bond_Yields_table.php | |||||||||
| http://moneycentral.msn.com/detail/stock_quote?Symbol=k | |||||||||
| http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=K | |||||||||
| http://www.economist.com/countries/India/profile.cfm?folder=Profile%2DEconomic%20Data) | |||||||||
| http://www.oanda.com/convert/fxaverage_result |