Strategic Management - 8

Sources must be cited in APA format. Your response should be four (4) double-spaced pages.

Part A

The questions in Part A refer to the material discussed in Lesson 5 of this course.

As you learned in Lesson 1, managing strategically involves formulating strategic responses and putting them into action. In Lesson 2 you learned about functional strategies (also called operational strategies), competitive strategies (also called business unit strategies), and corporate strategies. Let’s now discuss implementing strong competitive and functional strategies to exploit resources, capabilities, and core competencies.

Respond to the following:

1. What functional strategies does an organization need?

1. What might provide the basis upon which an organization decides on a competitive strategy?

1. Describe briefly Porter's notion of being "stuck-in-the-middle." Is it always true?

Part B

The questions in Part B refer to the material discussed in Lesson 6 of this course.

In Lesson 5 you learned about functional and competitive strategies, including how implement these strategies to exploit resources, capabilities, and core competencies. It is now time to delve more deeply into corporate strategy, with special attention paid to growth strategies.

Respond to the following:

1. Indicate how corporate strategy is related to the other organizational strategies and describe each of the three (3) corporate strategic directions.

1. Access the following article using ProQuest, the Ashworth College online library:

Anonymous (24 July 2012). Campbell Outlines Progress on Strategies, Sets Stage for Long-Term Growth. Business Wire [New York], n.p.

NOTE: To access ProQuest articles, you MUST first open a Web browser window to the Ashworth College Library; otherwise, you will be denied access to the articles when you click the links. Once your browser is open to the Ashworth College Library, simply click on the link for the article you need to read.

Respond to the following.

· What are some of the growth strategies Campbell's will implement?

1. Provide two (2) other suggestions for growth strategies that Campbell’s might utilize.

Part C

The questions in Part C refer to the material discussed in Lesson 7 of this course.

Again access the following article using ProQuest, the Ashworth College online library:

Anonymous (24 July 2012). Campbell Outlines Progress on Strategies, Sets Stage for Long-Term Growth. Business Wire [New York], n.p.

NOTE: To access ProQuest articles, you MUST first open a Web browser window to the Ashworth College Library; otherwise, you will be denied access to the articles when you click the links. Once your browser is open to the Ashworth College Library, simply click on the link for the article you need to read.

Also visit the Campbell’s “Worldwide” section of their website, located here:

http://www.campbellsoupcompany.com/around_the_world.asp

In Lesson 6 you learned about growth strategies. One of Campbell’s growth strategies is to expand its international presence, particularly in emerging markets. Think about this in relation to what you have learned about international strategies.

Respond to the following:

1. What are the potential advantages and disadvantages of Campbell's intended expansion in emerging markets?

1. Do you believe Campbell’s is using a multicountry strategic approach or a global strategic approach? Fully explain your reasoning.

Part D

The questions in Part D refer to the material discussed in Lesson 8 of this course.

To round-out your understanding of the strategic management process, this lesson applied the concepts to entrepreneurial ventures and small businesses, as well as not-for-profit organizations. Demonstrate your knowledge of entrepreneurial ventures and small businesses by responding to the following:

1. Describe the characteristics of an entrepreneurial venture and a small business.

1. Why are these types of organizations important?

1. Describe the overall approach to the strategic planning process in entrepreneurial ventures and small businesses.

1. Explain the advantages and disadvantages of strategic planning with entrepreneurial ventures and small businesses.

Grading Rubric

Please refer to the rubric on the next page for the grading criteria for this assignment.

CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable

15 points 12 points 8 points 5 points

Student provides a clear,

logical explanation of the

functional strategies an

organization needs, the basis

used to decide on a

competitive strategy, and a

brief description "stuck-in-

the-middle".

Student provides a mostly

clear, logical explanation of

the functional strategies an

organization needs, the

basis used to decide on a

competitive strategy, and a

brief description "stuck-in-

the-middle".

Student provides a weak or

unclear explanation of the

functional strategies an

organization needs, the

basis used to decide on a

competitive strategy, and a

brief description "stuck-in-

the-middle".

Student provides a poor

explanation of the

functional strategies an

organization needs, the

basis used to decide on a

competitive strategy, and a

brief description "stuck-in-

the-middle".

10 points 8 points 5 points 2 points

Student provides a clear,

logical discussion of how

corporate strategy is related

to the other organizational

strategies and describes each

of the three (3) corporate

strategic directions.

Student provides a mostly

clear, logical discussion of

how corporate strategy is

related to the other

organizational strategies and

describes each of the three

(3) corporate strategic

directions.

Student provides a weak or

unclear discussion of how

corporate strategy is related

to the other organizational

strategies and describes 2

or 3 of the three corporate

strategic directions.

Student provides a poor

discussion of how

corporate strategy is

related to the other

organizational strategies

and describes 1 or 2 of the

three corporate strategic

directions.

10 points 8 points 5 points 2 points

Student provides a clear,

logical description of the

growth strategies that

Campbell’s might utilize and

provides 2 additional

suggestions.

Student provides a mostly

clear, logical description of

the growth strategies that

Campbell’s might utilize and

provides 2 additional

suggestions.

Student provides a weak or

uclear description of the

growth strategies that

Campbell’s might utilize

and provides 1-2 additional

suggestions.

Student provides a poor

description of the growth

strategies that Campbell’s

might utilize and provides

1-2 additional suggestions.

5 points 4 points 3 points 2 points

Student provides a clear,

logical discussion of the

advantages and

disadvantages of Campbell's

intended expansion in

emerging markets.

Student provides a mostly

clear, logical discussion of

the advantages and

disadvantages of Campbell's

intended expansion in

emerging markets.

Student provides a weak or

unclear discussion of the

advantages and

disadvantages of

Campbell's intended

expansion in emerging

markets.

Student provides a poor

discussion of the

advantages and

disadvantages of

Campbell's intended

expansion in emerging

markets.

5 points 4 points 3 points 2 points

Student provides a clear,

logical discussion of the

advantages and

disadvantages of Campbell's

strategic approach in

emerging markets.

Student provides a mostly

clear, logical discussion of

the advantages and

disadvantages of Campbell's

strategic approach in

emerging markets.

Student provides a weak or

unclear discussion of the

advantages and

disadvantages of

Campbell's strategic

approach in emerging

markets.

Student provides a poor

discussion of the

advantages and

disadvantages of

Campbell's strategic

approach in emerging

markets.

10 points 8 points 5 points 2 points

Student provides a clear,

logical discussion of the

characteristics of an

entrepreneurial venture and

a small business, including

why they are important.

Student provides a mostly

clear, logical discussion of

the characteristics of an

entrepreneurial venture and

a small business, including

why they are important.

Student provides a weak or

unclear discussion of the

characteristics of an

entrepreneurial venture

and a small business,

including why they are

important.

Student provides a poor

discussion of the

characteristics of an

entrepreneurial venture

and a small business,

including why they are

important.

10 points 8 points 5 points 2 points

Student provides a clear,

logical discussion of the

overall approach to the

strategic planning process in

an entrepreneurial venture

and a small business.

Student provides a mostly

clear, logical discussion of

the overall approach to the

strategic planning process in

an entrepreneurial venture

and a small business.

Student provides a a weak

or unclear discussion of the

overall approach to the

strategic planning process

in an entrepreneurial

venture and a small

business.

Student provides a a poor

discussion of the overall

approach to the strategic

planning process in an

entrepreneurial venture

and a small business.

Part B: Campbell’s

Growth Strategies

(10 points)

Part D: Strategic

Planning Process

(10 points)

Part A: Functional

Strategies (15

points)

Part C: Campbell’s

Expansion (5

points)

Part C: Campbell's

Strategic Approach

(5 points)

Part B: Corporate

Strategy (10 points)

Part D:

Entrepreneurial

Ventures and Small

Business (10 points)

10 points 8 points 5 points 2 points

Student provides a clear,

logical discussion of the the

advantages and

disadvantages of strategic

planning in an

entrepreneurial venture and

a small business.

Student provides a mostly

clear, logical discussion of

the the advantages and

disadvantages of strategic

planning in an

entrepreneurial venture and

a small business.

Student provides a a weak

or unclear discussion of the

the advantages and

disadvantages of strategic

planning in an

entrepreneurial venture

and a small business.

Student provides a a poor

discussion of thethe

advantages and

disadvantages of strategic

planning in an

entrepreneurial venture

and a small business.

15 points 12 points 8 points 5 points

Student makes no errors in

grammar or spelling that

distract the reader from the

content.

Student makes 1-2 errors in

grammar or spelling that

distract the reader from the

content.

Student makes 3-4 errors in

grammar or spelling that

distract the reader from the

content.

Student makes more than

4 errors in grammar or

spelling that distract the

reader from the content.

10 points 8 points 5 points 2 points

The paper is written in

proper format. All sources

used for quotes and facts are

credible and cited correctly.

The paper is written in

proper format with only 1-2

errors. All sources used for

quotes and facts are credible

and most are cited correctly.

The paper is written in

proper format with only 3-5

errors. Most sources used

for quotes and facts are

credible and cited correctly.

The paper is not written in

proper format. Many

sources used for quotes

and facts are less than

credible (suspect) and/or

are not cited correctly.

Format (10 Points)

Mechanics (15

Points)

Part D: Advantages

and Disadvantages

of Strategic

Planning (10 points)