Writing the Market Research Proposal

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honda_survey.xlsx
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Survey Questions Customer 1 Customer 2 Customer 3 Customer 4 Customer 5 Customer 6 Customer 7 Customer 8 Customer 9 Customer 10
Ø  How do you view Honda products? Good Quality inforced, Econmomical, Cheaply made? econmomical Cheaply made Quality Quality Quality Quality Quality economical quality Cheaply made
Ø  How much can you spend on Honda products compared to other Companies products? (Average Cost, Above normal, Below normal?) Average Above Below Below Below Below Below Above Average Above
Ø  How can our company improve product conditions? More MPG Quality Reduce Price Improve Style Reduce Price Reduce Price Add more options More MPG More Electric Versions Quality
Ø  How would you rate our products? Good, Average, Below expectations? Good Below Good Good Good Good Average Good Good Below
Ø  On a scale of “10” how will you rate, your interest to our products? 7 1 7 8 7 7 6 7 7 3
Ø  Which of the following category explain your last feeling after purchasing our product? Somewhat pleasant,Very unpleasant, pleasant? Pleasant Unpleasant Pleasant Pleasant Pleasant Pleasant Somewhat Somewhat Pleasant Unpleasant
Ø  How often do you use our products?- Daily?, Monthly?, Yearly?, none daily none Daily Daily Daily Daily Daily Daily Daily None
Ø  How does Honda influence your daily life? Essential?, Fashionable? Just transportation? Essential Just Transport Essential Essential Essential Just Transport Just Transport Just Transport Essential None
Ø  Which Honda product do you prefer the most? Civic Civic Civic CR-Z Accord Civic Accord Accord FIT EV Civic
Ø  What is the best way for Honda to tailor its product to suite your needs?- Improve Style?, Warranty? Performance? Performance Warranty Performance Performance Performance Performance Style Performance Style Warranty

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