Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership

Review the case "Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership" found in Part Two of your textbook, Essentials of Strategic Management. Also review the following videos about Netflix:

· Netflix: An explanation and some reflections [video clip]. Retrieved from http://youtu.be/c8Tn8n5CIPk

· Netflix backtracks on Qwikster [video clip]. Retrieved from http://youtu.be/kwgNC70Dw-k

· Netflix kills Qwikster [video clip]. Retrieved from http://youtu.be/sobjJ9FGhR8

Based on the readings and the videos, analyze the market situations and strategies of Netflix and Blockbuster. Make sure to cover the following in your case analysis:

· Include relevant information about the situation facing the organizations involved.

· Identify and discuss key strategic issues for both Netflix and Blockbuster.

· Apply course concepts in analyzing the organizations’ external environment and internal situations, decisions, and strategic fit.

· Utilize concepts from the course as well as outside resources and offer recommendations on improving upon the strategy, or reflect on how a better strategic fit might have been achieved.

Organize your paper into the following sections:

1. Title Page

2. Table of Contents

3. Introduction (brief, one-to-two paragraph summary that identifies the case’s main strategic issues and outlines the structure of the paper)

4. Background (clear, detailed overview of pertinent information from the case and outside resources that describes the industry and the organizations and key players [internal and external] involved)

5. Analysis (using course concepts, identifies and discusses the main strategic issues facing the industry and organizations, such as external environment, internal situation, and strategic fit)

6. Conclusion (brief, one-to-two paragraph summary that offers alternatives to improving strategy)

7. References

Your case analysis should be submitted as a Word document, 10 to 12 pages in length (excluding the title, the table of contents, and the references pages), typed double-spaced, in 10- or 12-point Arial or Times New Roman font. The page margins on the top, bottom, left side, and right side should be 1 inch each. Use the APA guidelines for citing and referencing sources.