HW due in 12 hours
ts7it
projecttemp.docxWeek 3 Final Project: Merchandise Assortment: Tailored, Designer and Outerwear
Season:
Task 1: Merchandise Mix
Step #1
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Product Category |
% of Mix |
Justification based on Target Market and Season |
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Tailored |
20% |
Our target market could use tailored products for F/W 14 . Trendy suits that they could wear to events or even work meetings. |
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Casualwear |
40% |
Casualwear is a must for our target market , most of them are entrepreneurs who own their own businesses and don’t necessarily need to dress up in suits at their offices , even for when they hang out with the family or go outdoors for their hobbies. |
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Tailored Outerwear |
15% |
Tailored outwear is needed but not as much as the other two products, some of our customers would have an interest in Tailored outerwear. |
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Casual Outerwear |
15% |
The same goes for Casual outerwear . It might not be much needed for the Los Angeles area but for our customers who travel or for the cold nights of LA it would be smart to carry outerwear. |
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=100% |
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Step #2:
Based on your target customer, choose product categories, and choose percentages of mix that will be designer brands and/or private label for each retail category.
* Note- you must choose at least 2 product categories, and percentages should add up to 100% for each item in each price category. Delete the title for the price categories you are not using. The first row is filled out as an example-replace with your own choices.
Explanation of above percentages, including pros and cons for designer vs. private label:
Task 2: Designer Choices
*Note- select 2 product categories from Step #2 above. Recommended categories are suits or blazers, and shirts or ties.
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Price Category #1: |
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Product Category #1: Designer #1: Price Range: Explanation of choice:
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Pictures (at least 2):
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Product Category #1: Designer #2: Price Range: Explanation of choice:
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Pictures (at least 2):
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Product Category #2: Designer #1: Price Range: Explanation of choice:
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Pictures (at least 2):
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Product Category #2: Designer #2: Price Range: Explanation of choice:
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Pictures (at least 2):
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Price Category #2: |
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Product Category #1: Designer #1: Price Range: Explanation of choice:
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Pictures (at least 2):
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Product Category #1: Designer #2: Price Range: Explanation of choice:
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Pictures (at least 2):
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Product Category #2: Designer #1: Price Range: Explanation of choice:
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Pictures (at least 2):
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Product Category #2: Designer #2: Price Range: Explanation of choice:
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Pictures (at least 2):
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Task 3: Outerwear Assortment
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Product Category and explanation for why these will be appropriate for target market |
Pictures of garments to represent assortment. |
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