HW due on Friday 11th at night latest

This assignment is the largest one in the class. Please make sure you spend enough time on it. It is worth 200 points and has two parts.

Part I:

This exercise will give you the opportunity to demonstrate your understanding of the factors that must be considered in maintaining a viable Web site, improvements that must be routinely made in order to maintain and/or expand their customer base, and customer service that needs to be provided, locate a site that you frequently use and discuss the site's evolution in terms of the services (not new products) it provides. You should:

· Note how the site's features have expanded.

· Identify other enhancements they would make to the site.

· Note how their proposed enhancement would improve the site.

· Identify potential negative impacts to the business resulting from offering the new service (do not discuss new products).

· The value of their new service to customers.

· Look for the site's "Contact Us", "Help", or "Customer Service" contact information. Use this information to contact the site and inquire about historical data on the site. Provide an analysis of the site's customer service based on the response (or lack of response) you receive. You should also post the URL of your selected site and any e-mail message you received from the customer service.

Part II:

Using the same site you used to complete Part I, identify three new products you believe have a sound business basis for launching. This exercise requires you to demonstrate your understanding of the factors that must be considered in contemplating a new product launch including your understanding of customer demographics and customer affinity. For each product or service address the following issues:

· Identify the product.

· Explain the business factors/considerations (why will this product prove successful?)

· How you will manage the introduction of the new products. What will be your product introduction strategy during the following periods:

· First 6 months

· 6 months to a year

· Beyond the first year

· What product/business performance measures will you use to determine your success during the three introductory periods identified above?

Format

Prepare a paper (750 -1,000 words) discussing your work for part Parts I and 2. The assignment must be completed in Microsoft Word and all sources should be sourced in MLA format. The word count does not include the cover page or the bibliography. Submit your assignment to the Discussion Area.