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week_4_.docx

Question 1.

1. Which of the following customer service elements can be classified

as examples of pre-transaction elements? (Points : 1)

       Salesperson politeness and order processing capabilities

       Warranty repair capabilities and customer complaint resolution

       Product returns and information about the operation of the product purchased

       Customer service policies and the company's choice of organizational structure

Question 2.

2. According to the textbook, the five basic modes of transportation are

motor, rail, air, water, and cyberspace. (Points : 1)

       True

       False

Question 3.

3. The responsibility of transportation is to create both time utility and

place utility, which means that products will be delivered at precisely

the right time to the desired location. (Points : 1)

       True

       False

Question 4.

4. In order to maximize customer satisfaction/visits, service organizations

must be able to identify customer needs, create systems that can quickly

satisfy these needs in a cost-effective manner, hire, train, and schedule

service representatives effectively, utilize technology effectively, and

conveniently locate service facilities. (Points : 1)

       True

       False

Question 5.

5. Location strategy is important in that it can provide barriers to entry,

and competitive positioning, as well as generating additional demand. (Points : 1)

       True

       False

Question 6.

6. When an organization attempts to offer the right products and services

to customers at the right time through the offer of individual promotions tied

to specific events, like birthdays and anniversaries, this is referred to as: (Points : 1)

       Event-based marketing

       Segmented selling

       Personal holiday marketing

       Extreme segmentation marketing

Question 7.

7. Which of the following carriers typically transports goods for the company that

owns the carrier, they are not subject to economic regulation, and since the fleets

are rather large the cost of transport is very likely less than if the company had hired

another company to provide the service? (Points : 1)

       Common carrier

       Exempt Carrier

       Contract Carrier

       Private Carrier

Question 8.

8. Which of the following would NOT be considered an acceptable option in

managing capacity when demand exceeds available service capacity? (Points : 1)

       Utilizing fewer facilitating products

       Utilizing technological tools like computers and automated systems

       Cross-training and sharing employees

       Using customers to provide services

Question 9.

9. Which of the following regional trade agreements is paired with the appropriate

region of the world? (Points : 1)

       NAFTA  Southeast Asian Nations

       COMESA  United States, Canada, and Mexico

       MERCOSUR  Argentina, Brazil, Paraguay, and Uruguay

       EU  Middle East nations, not including Israel

Question 10.

10. While transportation regulation and deregulation both have their

supporters, proponents of deregulation consider it to be good since it is said

to encourage competition and allows the negotiation of prices to dictate market costs.

(Points : 1)

       True

       False