"Marketing Plan"

The product must be ultimate gadget with a functionality rich in features and the lately in the market in computers and gaming system. The stored should get laptops with the least three different component from bases to upgrade feature, and it will be up to the customer to decided which computer to get by the end of the lay-way. This way to purchase a new product will bump the sales at the stored. Given that the customer can purchase from a client standpoint, there would be a lot of choice for the customer because they can go online at the store and customize their order in the way the client, thus provided that them with absolutely flexibility and power to build such a high end computer all things needed from global brands. Since, it will post items in eBay and amazon.

This product would come out with a new idea in gaming computer with a highly prevailing based on the latest technology of Dely’s tech, and specially designed to offer optimal gaming experiences to the customers.

Marketing Campaign – that can brings news customer to the stored that can be outside of the door offering flyers and discount if they decide to get into the stored.

Trained salespeople – Dely’s tech should have the capacity to be able to support the products promoted in the store by the associates. - Phone lines capable of providing supporter to the client when in needs. Existing Dely web service would be able to support the new product by providing many items from the stored to online customer. So; each sale person must be capable to express their knowledge of the product in a well manner on the phone or face to face. The prospect for customer service should be train as well as the associate from the floor.

Responsiveness – the prospect must be able to respond a quick any question that the customer asked and offered help to any customer that they can encounter.

Demand of the latest technology parts – Dely’s computer tech name is one of the elite brands in the world by creating a new market in the gaming in amazon and eBay will create a better value with a good profit for the company. Moreover, the new department can focus in research and intelligence put into the design new option of sale for the stored, beside can help to improve with new techs to the stored.

Managing competitor retaliation – As discussed above, there could be a lot of retaliation and reaction from contestants and Dely should have a plan ready so; to manage them, and guarantee that the original sales and brand structure efforts of the company are not impacted.

Dely’s computer tech name is one of the elite brands in the world by creating a new market in the gaming will create a better value with a good profit for the company. Moreover, the new department can focus in research and intelligence put into the design, beside can help to improve with new techs in the industry.

Document Format POSSIBLE POINTS: 10

Each draft of your Marketing Plan must be formatted per APA guidelines; and it must include:

COMMENTS:

· Contents – Submit only the sections and sub-sections asked for in the assignment.

· Need to eliminate all content not directly associated with draft #1.

· Title Page – APA style (including marketing plan title, draft number, company name, student name, & submission date)

· Need to include draft number.

· Table of contents (with page numbers)

· No changes or updates needed … You’re right on track.

· Page header, number, and running head (on every page)

· No changes or updates needed … You’re right on track.

· Double-spaced text using Times New Roman 12-point type

· No changes or updates needed … You’re right on track.

· Numbered Headings using Times New Roman 16-point, Bold Face, flush left; and sub-heads using Times New Roman 12-point, Bold Face, flush left.

· All numbered headings need to be “16-point.

· Reference Page (APA style & updated with each draft)

· Must include this with each draft.

POINTS:

4 out of 10

2.0 - SITUATION ANALYSIS (Overview) POSSIBLE POINTS: 10

Here, you present a brief overview & introduction to sections 2.1 – 2.6. Begin with a short overview paragraph, then briefly introduce each of the sections using sub-headings. Discuss any aspect of the sections which deserves special reader attention.

Suggested length: ½ page

POINTS:

0 out of 10

COMMENTS:

Need to include this section.

2.1 – Market Summary POSSIBLE POINTS: 10

This is a brief introduction and overview of your target market. Where is your target market situated? (provide a small map showing your target market). Approximately how many people live within the market area? How fast is the market growing? What are the relevant economic trends in the area? Who are the people you are targeting? What are the ‘psychographic’ peculiarities of this target audience? Explain why the target market is attractive to you, as a marketer.

Suggested length: ¾ page

POINTS

0 out of 10

COMMENTS:

This section’s content needs a complete refocus of content. Currently, you are focusing on product & competition. See above.

2.2 – SWOT Analysis POSSIBLE POINTS: 10

Here, you present Internal Strengths and Weaknesses, and External Opportunities and Threats.

The purpose of a SWOT Analysis is to have YOU take a hard, realistic, & candid look at your company, and present an HONEST look at your strengths, weaknesses, opportunities, & threats.

STRENGTHS – This is not a list of 101 things that you have going for you. A “strength” is something that you clearly bring to the table. A STRENGTH consists of those things found within your company's “four walls.” It could be your management expertise within the industry… your financial backing… your manufacturing capability. Whatever it is, they make you a formidable competitor.

WEAKNESSES – This is your “soft underbelly” at which your competition cackles with glee. It is where you are exposed. For many in our class, one weakness may be that you have no BRAND recognition – no one has ever heard of you. It could be your lack of financials. Whatever your WEAKNESSES, these are the things within your company's four walls that you need to address quickly. Identify where you're vulnerable.

OPPORTUNITIES – This is where you see opportunities to grow your market, make profit, and establish a foothold. It may be where you can build upon your internal strengths to capitalize in your target market. Your “opportunities” are those business niches and situations where you see yourself exploiting for hyour own advantage. In effect, where is the money opportunity for you?

THREATS – THREATS are those things in your macro-environment and about which you have virtually no control -- what is happening with your competition, technology, government/legal, environment, etc., that can have an unwanted effect on your business as you attempt to bring your product/service to market? You need to be aware of these… and never assume “that can’t happen to me.” It does… and they do.

IMPORTANT: Your SWOT analysis should be submitted in BULLET Form! It is not written as an essay.

Here's an example:

STRENGTHS:

· Strong management experience with over 25 years in the widget industry, specifically in prototype manufacturing.

· Guaranteed $4.2M financial backing from bank.

· Strategic alliance with Goodman Engineering Systems to do manufacturing.

· Patented technology that gives us an industry lead.

Suggested length: 1 page

POINTS:

8 out 10

COMMENTS:

You’re partially on track. You should use ‘bullet points’ and offer more statements.

2.3 – Competition POSSIBLE POINTS: 10

Who are your competitors? What are they doing? What are their strengths & weaknesses? How do they compare?

Include a comprehensive list of current and potential competitors and substitutes (a substitute is a product or services which is similar to, but not identical with, your product or service. It can be used as a replacement for your product or service. This list could be organized by industry, company type, or by firm. This list should only contain 4 – 6 competitors and/or substitutes that you see as most important and indicate why.

For your top two (2) primary competitor(s), offer a detailed analysis of their strengths and weaknesses, as well as the strategies likely to be used by each upon your entry into the market.

Provide as much relevant information as you can find about your chief competitors: size, current market share, product quality, growth, financial stability, image, marketing strategy, target markets, and any other data you consider important. Do not skimp on this; know thy enemy!

Discuss how your product/service compares (features and benefits, target market, etc.) to that offered by the competition. In addition, share how you plan to differentiate your product from the competition. Why might people buy your product/service instead of the others offered by your competition in the same general category?

Be sure to address substitutes. Are there any substitutes for your service or product offering? Identify the primary substitutes, discuss strengths and weaknesses of those substitutes compared to your offering. If there are no substitutes, indicate this.

As you will likely encounter competition when you enter the market, what is your plan to respond to competitive counter thrusts? How will they likely respond to your entry into the market?

Suggested length: 1 – 1½ pages

POINTS:

5 out 10

COMMENTS:

Here, Hugo, you need to offer more content focused directly on describing your competitors. See doc #17 in doc sharing as an example.

2.4 – Product (Service) Offering POSSIBLE POINTS: 10

Here, you describe your product or service. What needs does the product or service fulfill? What problem does it solve?

Articulate a concise, yet thorough, understanding of your product or service. Describe it so that the reader envisions the product or service. Tell the reader your product’s name, features/attributes, advantages, benefits, quality, warranty, labeling, packaging, etc.

You'll want to provide an explanation of any competitive advantages or challenges. Don't assume the reader understands exactly what it is you are bringing to the marketplace. Describe it in detail.

Suggested length: 1-page

POINTS:

10 out 10

COMMENTS:

No changes or updates needed … You’re right on track.

2.5 – Keys to Success POSSIBLE POINTS: 5

What are the most important factors to making your plan successful? What marketing efforts and activities will be key to your success?

Suggested length: 1-2 concise paragraphs

POINTS:

5 out 5

COMMENTS:

No changes or updates needed … You’re right on track.

2.6 – Critical Issues POSSIBLE POINTS: 5

Here, focus on what you anticipate as your most challenging ‘road-blocks’ to reaching your goals? Will it be obtaining an appropriate budget, or creating an effective marketing communications attack strategy, or getting your product or service to the consumer? Or will it be something else? Discuss your critical issues.

Suggested length: 1-2 concise paragraphs

POINTS:

5 out 5