"Marketing Plan"

Dely tech is a convenient Tech store located in West New York, New York State. It serves a target audience of approximately 49,708 customers every year that target mostly savvy tech people. The target market comprises of males aged between 14 – 36 years who are sensitive to technology change. It sells latest gadgets designs from popular models across United States.

The company’s goals and mission is to serve the best and most preferred computing and technology store, helping our customers experience with the latest gadget in technology, offer precise high quality customer service, at tremendously competitive prices. The mission of the company will be “serve with commitment our customer”.

Dely’s tech make available to customer a variety of different merchandises at low prices for our customers. At the same time, devoted to clients best service available the market which it is the finest service in the area. Each employee at the store must be conduct a high standard and professional manner at all time. Also, the store will reward employee who exceed expectation in the store. All these will be capable with the help of every employee at the store.

Marketing objectives for the first five years of launch latest games factor gaming PC, Xbox, PlayStation and Wii include

· Year 1 – Worldwide sales by partnership with Amazon and eBay by posting unit of the store online and be able to send units worldwide.

· Year 5 - Worldwide sales of more than 5,000 units with average order value of more than $100.00.

· Create a loyal and distinct customer base in the area of West New York in gaming and multimedia customers with easy lay-way purchased and pre-order for customers.

· Targeted combined marketing campaign to range more than 100,000 units gaming and multimedia sells in the next five years.

· To offer a wide range of merchandise at realistic low prices.

· To attain a healthy profit edge within the first few years.

· To accomplish a high net profit by year three.

· To be a dynamic acting and vocal member of the community with a continual re-investment through contribution in public activities and financial contributions in the region.

· Month Gross sales Revenue -USD

· October $40,000.00

· November $48,000.00

· December $64,000.00

· January $56,000.00

· February $50,000.00

· March $39,000.00

· April $36,000.00

· May $32,000.00

· June $31,000.00

· July $30,000.00

· August $31,000.00

· September $35,000.00

New products from our store will expect to drive a good grow and profit within the company, financial objectives include

· By year 3, contribute about 5% of overall company revenues and 10% of overall company profits

· Have average revenue growth of 30%+ for the first three years of operation

· Have average margin of more than 40% for ever unit sold

Sales analysis

The company is expecting to have a high sales volume during the winter or holiday months. This stretches from late October through December. This is the period deemed for thanks giving and Christmas. People are in a celebrating mood.

During the spring season a fall in merchandise is experienced i.e. the period running from March to May. This will stagnate in the months of July to August. This is the summer season in New Jersey State.

Once the autumn season is welcomed the sales volume starts to increase. The sales trend increases until the thanks giving season is ushered in.

Psychographic segmentation is applied for this case where people are classified according to their values, lifestyles and how they translate into the consumption of a particular product or service. Interests, opinions, values, attitude and activities they perform affect their choices and why a group of people would learn towards a particular product more than others.

TARGET MARKETS

It trends changes frequently with change in lifestyle and spending capacity. The global technology industry experienced a growth of 2.9% in 2009. Males market is the most fragmented market which consists of dominant brands and new upcoming events. Sales of adult’s game proved to be the most lucrative.

Sales for the largest publicly traded companies are positive.

Source: Gamer Investments (2010)

Document Format POSSIBLE POINTS: 10

Each draft of your Marketing Plan must be formatted per APA guidelines; and it must include:

COMMENTS:

1. Contents – Submit only the sections and sub-sections asked for in the assignment.

1. No changes or updates needed … You’re right on track.

1. Title Page – APA style (including marketing plan draft number, company name, student name, & submission date)

1. No changes or updates needed … You’re right on track.

1. Table of contents (with page numbers)

1. No changes or updates needed … You’re right on track.

1. Page header, number, and running head (on every page)

1. No changes or updates needed … You’re right on track.

1. Double-spaced text using Times New Roman 12-point type

1. No changes or updates needed … You’re right on track.

1. Numbered Headings using Times New Roman 16-point, Bold Face, flush left; and sub-heads using Times New Roman 12-point, Bold Face, flush left.

1. No changes or updates needed … You’re right on track.

1. Reference Page (APA style & updated with each draft)

1. Need to include o changes or updates needed … You’re right on track.

POINTS:

10 out of 10

3.0 – Marketing Strategy (Overview) POSSIBLE POINTS: 10

Here, you present a brief overview & introduction to sections 3.1 – 3.4. Begin with a short overview paragraph, then briefly introduce each of the sections using sub-headings. Discuss any aspect of the sections which deserves special reader attention.

Suggested length: ½ page

POINTS:

0 out of 10

COMMENTS:

Here, you need a complete content refocus. You are to present a brief overview & introduction to sections 3.1 – 3.4. Begin with a short overview paragraph, then briefly introduce each of the sections using sub-headings. Discuss any aspect of the sections which deserves special reader attention.

3.1 – Mission POSSIBLE POINTS: 10

Here, you present your company’s formal “Mission Statement” (It is perfectly OK to ‘create’ a Mission Statement for this assignment); then briefly explain it and discuss how it will guide your marketing planning effort and subsequent marketing activities.

Suggested length: ½ page

POINTS:

10 out of 10

COMMENTS:

No changes or updates needed … You’re right on track.

3.2 – Marketing Objectives POSSIBLE POINTS: 20

Your Marketing Objectives should be clear, be measurable, and have a stated time frame for achievement,

Here, focus on 2 key objectives:

1. Your Value Proposition & Brand Identity

1. Your estimated Unit Sales

Thus, this section should be comprised of a brief intro paragraph and 3 complete and detailed sub-sections (identified by sub-headings).

Here’s an overview:

1. Brand Identity & Value Proposition:

All products and services strive to obtain a unique identity with their targeted audience ... and a “value proposition” that fills an ‘opening’ in the quality spectrum within the particular industry. For example, Rolls Royce and Toyota present opposing Brand identities and value propositions, yet both are profitable and meet the needs of their particular consumer audiences. With this in mind, provide your brief and concise Value Proposition and Brand identity.