Submit a draft of your marketing plan.

E-Marketing Plan Outline

The detailed outline of the marketing plan is presented below. The e-marketing plan is prepared for the e-commerce website for remy hair. This is a start-up business and name of the company is ‘HairMe’.

1. Executive Summary

This section will provide the summary of the e-marketing plan for e-commerce website ‘HairMe’.

2. Situation Analysis

2.1 Company Information

HairMe is a start-up company which will be a pure online company, selling its products using e-commerce website. The company will sell remy hair extensions in few states of the U.S.

2.2 Environmental and SWOT Analysis

To develop an e-marketing plan for the company, it is essential to identify the external environmental factors that impact the company. Moreover, the SWOT analysis of the company will present the internal strength and weakness of the company along with environmental opportunities and threats.

2.2.1 PESTEL Analysis

This is the external environment analysis of the company

2.2.2 SWOT Analysis

This section will cover SWOT analysis of the company

3. E-Marketing Strategic Planning

This section will analyze the relevance of strategic planning for the company.

3.1 Marketing Opportunity Analysis

The analysis of existing demand and competitors of Remy hair in the market will be performed.

3.2 Demand and Supply Analysis

The analysis of demand and supply of Remy hair in the market will be performed.

3.3 Customer Segment Analysis

The target customer segment will be identified and the differentiation and positioning strategy for the company will be completed.

4. E-Marketing Plan Strategic Goals

The goals from the e-business strategy of the business such as market share of 10 percent and break-even in first year of operations will be applied to identify the goals of e-marketing strategy.

5. E-Marketing Strategy

This section will address the revenue streams and framework of supply chain, production pricing and integrated communication mix. Customer relationship management strategy will also be included in this section.

6. Evaluation Plan

The parameters to identify the efficacy of e-marketing plan used are; increase in traffic on website month over month, conversion rate of visitors to customers, percentage application of discount coupons.

7. Conclusion

Reinstating the goals of marketing strategy and the evaluation parameters

References