adminstrative mangement homework

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SITUATIONS & TASK

  • We would like to sell this flat panel PC to the senior market (Retiree segment). This segment include persons between 60 and 70 years old who have been afraid of PC, ignored PC, and struggled to use conventional PCs. They may know PCs are useful tools and have sufficient buying power.
  • This PC, “Smart Caddie”, is user friendly, compact, durable, multifunctional, and reasonably priced.
  • How can we effectively communicate the senior market?
  • AIDMAS model is a persuasive sequence used in advertisements. Consumers will go through AIDMAS sequence when marketers use powerful promotion programs.
  • Attention
  • Interest
  • Desire
  • Memory
  • Action
  • Satisfaction

Task 1
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  • Receiver profiles

  • Issues in messages and message development

Ways of encoding & Problems in encoding

  • Types of communication channels

  • Mechanisms of feedback

Issues in both decoding and noises

Task 2 (Your home work)
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Benefits from the bottom-to-up communication

Benefits from the small group activity

Task 3 (Class discussion)
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Solutions

Barriers to effective communication in organization