2500 word report for Stanford Writer Only!
rleis
report_assignment_2500_words.docxYour Assignment
You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure.
YOU DECIDE
Activity or Assignment
Assignment
For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page (2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world.
Grading Rubric
|
Category |
Points |
Description |
|
Criteria/Creativity |
75 |
Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owners of the bookstore. The final report should include a detailed matrix, comparing the various e-payment systems. Your idea must be detailed, compelling, and creative. |
|
Understanding |
25 |
Be sure to include all the elements required when creating your e-payment report. Be sure to listen carefully to the You Decide audio, so that you answer the questions Joe and Mary have in detail. |
|
Execution |
25 |
Make sure your report is clear and succinct, using strong organization and proper grammar. Use citations correctly. You must include a cover page and an executive summary as well as answer the specific questions put forward by Joe. |
|
Total |
125 |
A quality report will meet or exceed all of the above requirements. The paper should be at least 5 pages (2,500 words minimum) in length and can include graphs and pictures to enhance the paper. |
Scenario
Scenario, Your Role, Key Players
Scenario
Once again you are back visiting your friends from Bunker Books. As an e-commerce expert you will be doing some research and giving advice to the husband and wife team that have owned this company for 20 years. After you helped them with an e-marketing plan and developed their social media campaign, you are now called upon them to help with collecting payments online and securing their website and database.
Role
You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe
be asked to write a 5 page (2,500 words minimum) business report outlining your strategies to increase their presence online and improve their online advertising and create the ability to sell books to people throughout the world.
Players
Mary Johnson
Co-Founder of Book Bunker
Welcome back... again! Once again, you were right on with your advice with the social networking program. My husband is now addicted to Facebook and he tweets about our stores upcoming sales and promotions all the time. Thanks for such an insightful report. As you may have heard, we had a slight problem with our payment program. Customers have been complaining that we only accept payment over the phone. When we built our website, we didn't think it would be that popular... and we never thought we would sell that much online. We know we are losing sales. My husband has all the details about what we need for our online payment systems. Thanks again for all of your support and advice. Our store is really doing great again!
Joe Johnson
Co-Founder of Book Bunker
Hi again! My wife must have told you all about our problems with collecting payments. I think we are losing sales... because who wants to go online, find a book and then call the company to ship it. It clearly makes no sense. Of course you know that. We never thought we would have that many sales online, we just wanted to website to ensure that people who lived in our city knew about us. I always knew that our rare book collection was famous... but never thought it was world famous! Anyway, we need your help again. We would like you to research our payment options. Mary and I would like to have several options to choose from, so if you could find at least three different ways our clients can pay online that would work out great. In creating that list, we would like to see the advantages and disadvantages of each e-payment system. Perhaps a matrix summarizing the various systems would be very helpful. In addition to the e-payment system review, please be sure to give us security suggestion that we can deploy on our website and e-pay systems to secure our database and our client's transactions. Once again, we thank you for all of your hard work in helping our bookstore go online. It really has made a major difference to our bottom line. Business is booming! Have a great day and we look forward to your report.
Deliverable
