Apple has two main benefits to its customers-their products save consumers time and they are easy to use. For this reason, everyone from babies to baby-boomers is able to use Apple products. Simple yet sophisticated apps make millions of lives easier every day. Because Apple started this trend from the beginning of its time, they have built this strong brand that does not limit them to target markets.
Although Apple’s social media strategy is to create great products, they actually lack in social media engagement. They seem to introduce products and get people talking about them. For one reason or another, their lack of engagement helps build hype to their customers, until now. Apple’s recent acquisition of the firm Topsy is an indication that Apple is finally embracing social networking.
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