10 Page Term Paper on Apple and Social Media

Saint Leo University

Term Paper on Social Media

MKT 345

Name

Date

Introduction

Indent first sentence of each paragraph – tell the reader what this paper is about and what you will be covering.

Key Products

Describe the company’s key offerings…

Target Markets

Review the demographics, psychographics, and other attributes of the current target market.

Key Benefit of Products to Consumers

Think of all aspects such as product attributes, branding, support services, etc.

Pricing Strategies

Describe and critique the pricing strategies, including payment options.

Distribution Strategies

Describe and critique the distribution strategies (both traditional and using the Internet).

Current Promotional Activities

Describe and critique the promotion and advertising, including public relations, publicity (buzz online), Internet advertising, direct marketing, and sales promotions online. These should include blogs, video, viral campaigns, mobile marketing, Facebook activities, podcasting, and search engine marketing.

Customer Relationship Management

Critique customer relationship management, especially attempts to create loyal customer communities via social media activities.

Web Site Review

Critique the company’s websites in terms of aesthetics, content, and functionality. At any time in your critique you can use specific examples of other companies that may have done something better in a particular aspect to highlight any deficiencies of the company you are analyzing. If the company is doing something very well, you can also use examples of other companies that have not done as well in similar activities as a way to highlight and support your arguments.

Social Media Review

Provide an overall assessment as to the company’s overall social media and Internet marketing strategy, as well as recommendations for improving the marketing strategies in the future.

SWOT Analysis

As it pertains to Social Media, perform a SWOT Analysis. (Strengths/Weaknesses internal to the company and product; Opportunities/Threats external to the company for the next 1-3 years. Include this in a table format. Five examples of each. This table should be SINGLE-spaced – do not change it to meet TEN full pages.

Recommendations

Based on the research performed, if you were the new Social Media Manager, what changes would you recommend. Do not use “I” statements as APA does not allow first person writing. Instead write like this, ‘Recommendations for improvement for the social media program would include…’

Conclusion

In summary, xxxxxxxxxxxxx xxxxxxxxxxxxx

References

Berg, A. (2011). xxxxxxxxxxxxxxxxxxxx

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