Client Pitch Presentation
oshioj
marketing_management_571.docxMarketing Management 571
Objective/Competencies
5.1 Design effective marketing communications.
5.2 Determine branding strategies.
5.3 Determine customer loyalty strategies.
Assignment
Project: Client Pitch Presentation
Deliverables:
1. Select a current product (OTC Drugs or Electric Cars) with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
2. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
· Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
· Create a print ad and a video broadcast for the product featuring your new strategy (YouTube TM, video, or power point storyboard is acceptable).
