| Marketing Research Report Part 3 Grading Rubric |
| Student: |
| Criterion | Points Possible | Points Earned & Instructor's Comments |
| All key components of the assignment are answered clearly and concisely. | 20 | 10 |
| Clear, logical flow to assignment. | 5 | 5 |
| Major points are stated clearly. | 5 | 4 |
| Paper continues to be set up in current APA format, and includes prior Parts 1 and 2. | 5 | 5 |
| Excel document of raw data submitted with appropriate coding and code guide. | 30 | 15 |
| Three tables submitted as Appendix 2 with appropriate written analysis. | 20 | 5 |
| Submission of at least 1 table in graphical format. | 10 | 0 |
| Use of correct grammar and spelling. | 5 | 5 |
| Total | 100 | 49 |
| The work did not include three charts/graphs with supporting written anlaysis in Appendix ii within the Word document. |
| Some information is provided in a secondary file. It appears that only 5 respondents data was collected. |
| A minimum of 30 respondents was required. |
| Additional information is included; however, one frequency and two cross-tabulations with written analysis are not provided. |
| Please revise as needed prior to Part 4 submission. |
cbechtold
professor_comments_and_grades.xlsx
