For Nyamaimule

marketing_research_part_3-cameron_bechtold.xls

Sheet1

WALMART DATA SHEET
Description	Rental Units	Market Entry
Discount Store	3029	1988
Supercenter	629	1962
Supermarkets	196	1998
Walmart US	3868	1983
Sam's Club	611	2001
Walmart International	10040	2000
Walmart Stores	5010	2003
Days Sales Range	78. 74	2005
			WALMARTS DOUGH CHART
	EXPLANATION
This graph contains information about the marketing strategies used by Walmart.
The douph chart contains a graph on rental units and market entry used in the research.
This information is reliable for all the stakeholders in Walmart.
The information can be used in making ethical decisions about the business practices that are practiced in Walmart.

PARTICIPANTS DATA RESPONSE
RESPONDENT	GENDER	AGE	Q1
1	1	1	1
2	1	3	5
3	2	5	4
4	1	2	2
5	1	4	3
CODE GUIDE
Gender	1-Male	2- Female
Age range	1 represents 1to 18 years
	2 represents 18 to 25 years
	3 represents 25 to 30 years
	4 represents 30 to 35 years
	5 represents 35 to 40 years
Q1 (5 point likert scale): 1=very unlikely, 2=unlikely, 3=neutral, etc.
	EXPLANATION
This information contains information about participants data response.
The chart contains information about respondents, their age, data and the number of questions used in the graph.
The demographic information contained helps the management to analyze the research information contained in the graph.
Improved customer performance is enhanced through the use of customer response in achieving the research outcomes.

Walmart Graph
		EXPLANATION
This graph analizes the sampling method used in enhancing the relevancy, quality, and also reliability of data used in the research.
Frequency distribution model was used to enhance effectiveness of the research design.
Distribution of customers shopping in Walmart across different parts was also used to enhance outcomes of the research.
A cross tabulation was used to enhance the outcomes of the research process.