Capital Markets Assignment

Running Head: BUSINESS PLAN 1

BUSINESS PLAN 3

The start-up business that I had planned on starting would have been called ‘AdMax’ which would be a printing press business that would include graphic designing and printing services as well.

· What core competencies and values will the business possess?

AdMax would have tore through the rising demands in the advertising industry as the recession is at its fag end and there is a dawn in the business world which has given hope to new business ventures. Moreover with the rising number of businesses in the country, all of them would require publicity and promotion and they would not approach the big brands for the same as they liquated money in these times is hard to maintain and the future is uncertain. The new ventures would undoubtedly look for start-ups as well and having been trained in the graphic designing services and having worked in the same, I have complete knowledge about the same and would have been able to take the firm to a newer and broader horizon in the long run.

· What need does the venture fill?

AdMax would have basically filled the need the rising demand in the advertising industry where the potential new start-ups have created new demand and calls for firms like mine to fill in the supply gap.

· What is the company's basic value proposition?

The company has three basic values which have been listed below.

· Transparency in dealing with clients

· Commitment to customers

· Equality amongst employees