finance

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1.doc

1.Go to online.wsj.com and click on Personal Finance. Explore the website and post an original thread. Post to 2 other students' posts for full credit.

2. What do you hope to learn from investment management course?

3a. what is trade-off? why is careful consideration of trade-off important in decision making

3b, explain the trade-off between the responsiveness and the stability in a forecasting system that uses time series data.

3c. name some of the competitive trade-off that might arises in a fast food restaurant

section 2

Video Discussion Week 2

You should watch Video 6:    Brand Extension:  Ritz Makes a Move into Chips. This can be found by going to the text website at www.mhhe.com/hawkins12e Each week’s discussion is worth 35 points.  The expectation is for the student to select any two (2) of the threads and provide a substantial post on the topic listed by end of day Friday.  The student must also post at least two (2) times additionally during the week responding to either another student’s submission or to the instructor’s comments to the other two threads not previously posted. All posts must be completed by end of day Sunday.

1) Was extending the brand into chips a logical step for Ritz? Explain using the concepts related to brand extension.

2) What perceptual factors guided Ritz's decision to use the term toasted versus baked to describe the new Ritz Chip?

3) What is Ritz Chip's product positioning strategy? How well is this being communicated to the consumer? 

 

4) Do you feel it was a wise decision for Ritz Chips to be in placed in the cracker aisle rather than in the salty snack aisle of the grocery store with the other chips? Explain.

Minimum 2 Substantial posts per week (together worth 25 points), each including:     * 2 Paragraph, detailed answer to the question     * Citations from sources other than lecture or text     * Original material     * Correct spelling and grammar     * Posted on time       Points will be deducted if the quality is lacking or the post does not discuss the topic provided. 

SECTION 3

SEE THE ATTACHED FILE

ANSWER QUESTION 2 IN THE PROBLEM ON PAGE 65