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MT359 Advertising, Promotion, PR: Integrated Marketing Communication Strategies

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Unit 3 Assignment Directions and Rubric

Complete the Assignment: Legal Issues and Advertising

Identify an advertising campaign that experienced legal issues. In a two to three page paper, describe the issues and explain how the company could have avoided them.

Assignment Checklist:

1. Analyze the campaign that experienced legal issues.

2. Clearly articulate the issues and why they matter.

3. Evaluate your review to ensure all issues were covered.

Directions for Submitting Your Assignment

Before you submit your Assignment, you should save your work on your computer in a location and with a name that you will remember. Make sure your Assignment is in the appropriate format (Word, Excel, PowerPoint, or other), then, when you are ready, you may submit on the Dropbox page.

Grading Rubric

Weighting Possible Points

Analysis and Critical Thinking

Organization • There is clear structure to the paper

• There is a central theme or thesis

• It is written for the appropriate audience

• Logical flow of ideas

• Appropriate introduction to the

75% 22

MT359 Advertising, Promotion, PR: Integrated Marketing Communication Strategies

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paper or topics being covered

• Logical conclusion that results from the thesis

Specifically:

1. Examine how legal and ethical issues impacted by advertising and how they are enforced.

2. Clearly articulate the core of the strategy.

3. Be sure to outline your decision on whether they are on the right track

Writing Style, Grammar, APA Format (when assigned)

Style and Coherence

• Sentences are complete in thought

• Sentences are concise, eliminating unnecessary words or phrases

• Sentences vary in structure

• Sentence transitions are present

• Words used are precise, unambiguous and used properly

• There is an appropriate tone for the Assignment

5% 2

Grammar and Spelling

• Proper use of grammar and punctuation

• Proper spelling

5% 1

MT359 Advertising, Promotion, PR: Integrated Marketing Communication Strategies

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Format • Orderly presentation of materials, following general format requirements (Margins, header, footer, font size, general amount of work)

• Use of headings, italics, and other aids (e.g., appendices, tables of contents, when appropriate) to improve the flow of the paper

5% 1

• 1 Proper citation and reference to resources, following APA

5% 2

Content, Focus, Use of Text/Researc h

Content Overall:

• Purpose of the paper is clear

• All questions/requirements of the Assignment are answered in a substantive manner

• Major topics/theories are stated clearly and are supported by details and analysis

• Content is comprehensive, accurate, and/or persuasive

• Integration of theory and practice

• Research is adequate and up-to- date

5% 2

Totals 100% 30 points