Ravikant Sharma

Marketing

 

Readings:

  Ethical Issues When Marketing to Children

www.articlesbase.com/advertising-articles/ethical-issues-when-marketing-to-children-1897536.html

  Does Technology Change The Ethics Of Marketing To Children?

http://www.fastcompany.com/3008070/does-technology-change-ethics-marketing-children  

 

Discussion/Participation:

          Students will respond to Discussion #1 by Wednesday, October 23, 2013 and to Discussion #2 by Saturday, October 26, 2013

  Discussion #1:

  Child's Play: Food Makers Hook Kids on Mobile Games http://online.wsj.com/article/SB10000872396390444812704577605263654758948.html

  FTC Shines Light On Food Ads, Kids http://online.wsj.com/article/SB10000872396390443720204578004680626535230.htm

 Discussion #2:

 

Buy Signal: Facebook Widens Data Targeting http://online.wsj.com/article/SB10001424127887324504704578412960951909032.html

The Utilitarian Approach to Ethics http://www.scu.edu/ethics/practicing/decision/calculating.html