part of Business plan

Marketing Plan

Industry Description

The US taxi and limousine services industry includes about 7,000 establishments (this includes single locations and multi-location companies) with about $6 billion in combined annual revenue. Taxis are located all around the United States and generally operate in large metropolitan area. Growth in this industry is medium depending on economic health that effects travel and leisure spending as well as volatile fuel costs. Expenditures for taxi service are forecast to grow at an annual compound rate of 5% between 2013 and 2017. Although this may growth seem slow, major opportunities lie in taxi companies that have involved and dedicated marketing. There are few economies of scale in this industry, so small companies are able to effectively compete with large ones (1). This will provide an opportunity for Total Package Taxi, in that we will be able to compete in the market without fear of impeding on a already saturated market. We will also heavily focus on marketing and launch a large campaign against drunk driving to generate buzz around Kansas City.