Business capston

B280 Business Capstone Project

Strategic Planning

Johnetta Farmah

11/03/2013

Rasmussen College: Mark D. Anderson

MISSION STATEMENT

The mission of J.F Arts and Printing Company is to graphically design and print quality jobs for my community in particular and the society in general.

Our Core Values

· To be professional in our actions to our clients, partners and each other.

· To effectively impact the marketplace.

· To have honesty, integrity and respect for all individuals.

· To continually explore the technological world and make meaningful impact in the printing industry.

Competitive Advantage

What we do best

Business Networking

Patented Intellectual Property – compugrapic / lithographic works

Software Systems – auto cad,

Unique Team - complimentary talents/gifts and designs

Company Strategies

2013	Seek loan approval from Small Business Administration (SBA) and Lay the foundation for the business.
March 2014	Leasing of business office and acquiring of office infrastructures/ printing equipments.
April 2014	business awareness, make fliers and advertisements
June 2014	Hiring process,
August 2014	Execute a market penetration strategy to increase customers

Strategic Objectives and Corporate Goals

Financial

· Revenue Growth: Grow business 40% per year.

· To generate sales of $250.000 by the end of the year.

· Productivity Improvement: Maintain an acceptable ROI on all Projects.

Customer

· New Customers: to increase new customer base

· Referral: developed a discount program

· Obtain one new client per day

· To provide increased value to all customers, and to enhance "stickiness."

· To developed an ethical base company

People

· Training: Continue to learn and adopt

· best practices in the art and printing industry,

· To be the employer of choice in our field.

· maintain services of public relations

· Culture: To align incentives and employee rewards with staff performance.

Vision

To be known as the state of the art technological based printing industry

Implementation

• Appoint a strategic plan manager

• Hold people accountable

• Put in place an incentive compensation plan

• Coach for achievement

• Empower employees

• Hold effective strategy meetings - first Mondays

• Hold annual retreat - second week in December