Management- environmental analysis

Assessment This assessment activity requires you to undertake an external and

Description internal environmental analysis of a significant business organization approved by the course facilitator. In order to successfully complete this assessment activity, you are required to address each of the following specific requirements:

1. Using the PEST framework, identify and assess those elements of the general external environment having the greatest impact on the chosen organisation’s ongoing viability.

2. Using Michael Porter’s 5-Forces framework, identify and assess those elements of the specific external environment having the greatest impact on the chosen organisation’s ongoing viability.

3. Using the SWOT framework, assess the organisation’s current and future sustainability in terms of resource availability and ongoing future organizational capability.

Weighting 20% of the total marks allocated for this module of study.

· Should include cover page

· Executive summary

· Contents page

· Reference list. Harvard referencing