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1)

There is a greater concern for health and well-being in the United States.  This is most likely evidenced by

increased sales of Cigar Aficionado Magazine

the revamping of the format for Parents magazine

the increased number of women in management positions

the opening of more Starbucks coffee houses

more advertising for exercise equipment

2)

Which of the following statements about baby boomers is most true?

Generally, baby boomers are receptive to anything that makes them feel younger.

Baby boomers will account for over half of all consumer expenditures.

Baby boomers will change their buying behavior to reflect concern about their children and future retirement issues.

Baby boomers are concerned with their own health.

All of the above statements about baby boomers are true.

3)

Which of the following statements about Generation Y is most true?

Generation Y is known as a demanding group of consumers.

Generation Y feels personally responsible for making a difference in the world.

Many members of Generation Y are becoming entrepreneurs.

Members of Generation Y have an optimism about their potential for fame and fortune.

All of the above statements are true.

4)

The set of values, ideas, and attitudes that are learned and shared among the members of a group are called.

family values

morals

culture

group values

ethics

5)

Ethics serve as

religious tenets of the country or ethnic region you live in.

social norms of a nation, community, or family.

laws of society that define a person's beliefs and behaviors.

guidelines on how to act rightly and justly when faced with moral dilemmas.

universal laws of man that go behond individual beliefs of nations or religions.

6)

Which of the following is NOT considered to be a factor influencing ethical behavior?

societal culture and norms

business culture

industry practices

corporate culture and expectations

legislation

7)

Which of the following statemetns about corporate culture is true?

The corporate culture is revealed in the ethical behavior of top management.

The corporate culture is apparent it the expectations of ethical behavior present in formal codes of ethics.

A company's corporate culture is revealed by how its employees work together on group projects.

A company's use of the slogan "Quality is Job #1" reveals its corporate culture.

All of the above statements about the corporate culture are true.

8)

Ducti is a small company in Aurora, CO that manufatures duct-tape wallets.  Ducti founder, David Pippenger discovered there is a large demand for the wallets and watches that Ducti sells. In fact its product line has expanded to include bags as well.  Clearly some consuemrs have a favorable evaluation of Ducti products.  To have a favorable evaluation, consumers must first

experience problem recognition

consult a public source of information

consult a personal source of information

make a purchase decision

experience cognitive dissonance

9)

The Ford Escape uses hybrid fuel technolgy that delivers more power, convenience, prestige, and fuel economy with the latest in technology than non-hybrid cars.  These criteria would be used in which stage of the consumer purchase decision process for an automobile? 

problem recognition

evaluation of alternatives

purchase decision

information search

post purchase evaluation

10)

Melissa has just told her supervisor, "I'm so glad I bought the Motorola RAZR2 rather than those other phones I was looking at.  I can do my email, access my music, and even search the web with it.  It's like having a mini-computer in my pocket."  Which stage of the consumer purchase decision process is demonstrated by Melissa's conversation?

problem recognition

information search

alternative evaluation

purchase decision

post-purchase behavior

11)

For which of the following items would extended problem solving be used?

chewing gum

a backpack

an automobile

cake mix

jeans

12)

Which of the following statements accurately characterizes the organizational buying process?

Multiple buying influences exist and many people may be involved in the purchase decision process.

Buying objectives, procedures, and criteria are well established.

Negotiations between buyers and sellers regarding price is common.

The purchase of goods or services is usually handled by technically qualified and professional buyers.

All of the above statements accuratey characterize the organizational buying process.

13)

ISO 9000 standards

are used to determine if a company can be classified as a green marketer.

are standards for registration and certification of a manufacturer's quality management and assurance system.

govern what constitutes legal economic espionage.

set the communication interfaces between computer networds for the sharing of data.

are an international code of ethics.

14)

________is an industrial buying practice in which two organizations agree to purchase each other's products and services. 

a tying arrangement

exclusive dealing

reciprocity

transactional marketing

noncompetitive bidding

15)

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them.  It accepted payment in oil, which it then sold for cash to pay for media advertising in the US.  This is an example of

predatory pricing

countertrade

cross-cultural exchange

economic adaptation

trade feedback

16)

Almost every American is significantly affected by the increased volume of global trade.  The effect includes

the products Americans buy.

the products Americans sell.

the improved standard of living in the US.

the additional US jobs.

All of the above are effects of the increased volume of trade.

17)

Competitive advantage for global firms grows out of ________, innovation, and change.

location in a highly developed country.

continuous improvement.

employment of a multi-cultural or multi-national staff.

membership in a formalized trade organization.

company size

18)

The Book Promoters Association of Canada members recently questioned what could be done to rejuvenate the Canadian book publishing industry.  Some members claimed the problem was Canadian retailers had been replaced by Walmarts.  Others said the problem was with stodgy promotions.  Still other said the problem was caused by too little money being budgeted to fund marketing programs.  It was time that Canadian book publishers used_____to save the industry.  

advertising

sales promotion

publicity

marketing research

tactical support

19)

Measures of success are

the goals the decision-maker seeks to achieve in solving a problem.

criteria or standards used in evaluating proposed solutions to a problem.

approaches that can be used to collect data or solve the problem.

very difficult to quantify.

also called consumer differentiators.

20)

The process of selecting representative elements from a population is called.

hypothesis generation

sampling

questionnaire research

experimental research

probability extrapolation