Week 6_Petrie's Electronics Cases Closeout_ESSAY

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week_4_petries_electronics_cases_ch_7_metros.docx

2.

· Coupon – customer

· Customer – coupon, product, promotion, service

· Product – customer, coupon, promotion, service

· Promotion – customer, coupon, product, service

· Service – customer, coupon, product, transaction

· Transaction – service, customer, coupon

3. Service > Promotion > Coupon > Product > Customer > Transaction. I felt that this is the order it should go when selecting an immediate identifier. This is based on past discussions and the goal of keeping the consumer based on the information provided.

4.