Formatting, Editing and combining of papers

The next question is an understanding of the use of the smart phone selected. In this analysis 97% of the respondents responded with 59% of them using their smart phone for personal use. Forty-one percent selected business with the comparison of this selection being marginally different. It is safe to assume with a larger sampling pool the mix would be equivalent as a mix use of business and personal.

The next question is the satisfaction with their current smart phone selection. 97% of respondents answered this question with three skipping. Looking at these details it reveals 38% of respondents strongly agree that they are satisfied with their current smart phone. This shows 88% total are satisfied and 5% not satisfied and 6% remaining neutral. This reveals of the respondents of iPhones, Samsung, and Blackberry users, the majority are satisfied with their selection.

Understanding from the previous question that 88% are satisfied this next question dives into whether these respondents have looking into another smart phone and their features. Sixty-one percent strongly agree or agree with this statement. Even though 88% are satisfied, these respondents are still aware of the market and various competitors and features.

Further expansion is the next question of if these respondents are thinking of switching to another smart phone brand. Fifty-six percent said no, 21% said yes, and 23% are neutral. This is also very informative that of 88% satisfaction and 61% are looking; 21% of them are thinking of switching. Either this 21% from the prior question are in the looking or not looking area. It seems to make another decision it would require the user to review other brands. There is a slow trend showing that even with a high satisfaction level, there are questions left unanswered if some of those users are looking and willing to switch. In other surveys, “42% of iPhone owners had owned an iPhone previously while 43% of Samsung owners had previously owned an Android phone” (Forbes, 2013, p. 1) This builds that of users willing to move there is a proved theory that Samsung converts basic of non-feature phone users and Apple gets Android users to convert to iOS (Forbes, 2013).

Of the respondents that would switch 63% would switch because of features. Other areas at 50% or less of features include applications, reliability, cost, and compatibility with other products. Features is the number one driver of change and would be the number one are for smart phone manufactures to remain focused on to drive business in their respective brand.

This next question understands the importance of brand image when choosing a smart phone. 35% agree and 39% disagree with 26% neutral. There is not enough data here to represent a definitive selection.

The importance of overall popularity if the smart phone becoming the respondents selection brand reveals 30% agree, 46% disagree, with 24% neutral. This is another question that appears to be a disagreement but the swing of the 24% neutral could change this assumption with this sample selection.

Expanding on popularity the question was also asked about friend’s opinions. 33% say their friend’s opinions are important, 44% are not, with 23% neutral.

Looking at the overall survey sample data with 100% respondents answering, 42% are 35 to 44 as the majority. Thirty-four percent are 45 or older and 25% below 34. Looking at a broader analysis complete by Edison Research it is inconsistent that the largest age group of smart phone users are 18-34.

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