Term Project

WEBSITE ANALYSIS

Characteristics of Effective Websites

According to our class lecture, there are several key factors to consider when evaluating a website. According to one authority, all effective websites have navigability, simple and professional design, and optimal search engine capabilities.[footnoteRef:1] [1: http://www.successdesigns.net/articles/entry/characteristics-of-a-good-website/ ]

The two websites that will be analyzed for this term project are Macys.com and JCPenney.com. Both of these websites appeal to a general population eager to purchase a wide variety of consumer goods available in a multi-function department store.

Macys.com

The Macy’s website is colorful and inviting to its potential customers. One of the most intriguing points of the home page is the statement that there is free shipping available on all purchases in excess of $99.[footnoteRef:2] Furthermore, there appears to be excellent access to the various departments; a user would have no difficulty finding a specific product, since there is a search button as well.[footnoteRef:3] [2: http://www.macys.com/?cm_mmc=Google_Seasonal-_-Macy%27s+Department+Store+Terms+-+Phrase_Department+Store-_-22151694395_Phrase-_-department%20stores_mkwid_szXQ7DByt_22151694395%7C-%7CzXQ7DByt&gclid=CL6r8dudzbYCFQ-xnQodploANQ ] [3: Idem. ]