| General Communication Plan |
| Internal Communication | Goals | Identify/Profile Audience | Develop Message | Select Channels | Choose Activities | Choose Materials | Establish Partnerships | Implement Plan | Evaluate and Correct |
| | * help build company culture | *employees | *Company picnics and dicuss diversity. Stress the importance of respecting each other. | *Visual - Department heads | *Info Board | *Flyers | *Insurance Providers |
| communication that moves | *build brand from inside out | *management | *Brainstorm new ideas and discuss building the brand with new ideas. | *Verbal or face to face - president or CEO | *Conferences | *Intranet | *Suppliers |
| throughout the organization | *maintain consistency | *contractors | *Review future and present plans. | *Verbal or face to face - department heads | *Meetings | *emails | *Distributors |
| and is used to relay process, | *determine processes/procedures | *stakeholders | *Discuss the appropriate process that work for the business at the time. | *Verbal or face to face - president or CEO | *Announcements | | *employees |
| strategic changes, employee | *describe expectations | *partner businesses | *Dicuss what is expected of their partners and what the partners need to accomplish to grow the business. | *Verbal or face to face - president or CEO | *Emails |
| relations messages, and | *manage issues | *servicers | *Discuss what is expected and stress the importance of time management. | *Email or verbal - Leader of the project |
| culture…etc | *enact changes | *suppliers | *Discuss what is expected and stress the importance of time management. | *Email or verbal - Leader of the project |
| External Communication | Goals | Identify/Profile Audience | Develop Message | Select Channels | Choose Activities | Choose Materials | Establish Partnerships | Implement Plan | Evaluate and Correct |
| | *marketing base / promotions | *customers | *Advertise monthly sales promotions with discounts or specials on product. | *Advertisement/marketing | *News conferences | *News releases | *News Stations |
| communication that moves | *promote and explain mission/vision | *potential customers | *Give the history of the company on the compnay website and promote how the compnay interacts and help the community. | *Advertisement | *Editorial board meetings at newspapers | *Fliers and brochures | *Radio Stations |
| from the firm outward | *gain market recognition | *shareholders | *Advertise the benefits of the franchise. | Advertisement | *Radio talk or call-in shows | *Opinion editorials (op-eds) | *Local Businesses |
| to shareholders, clients, | *expand in markets | *competitors | *Advertise monthly sales promotions with discounts or specials on product. | *Advertisement/marketing | *A benefit race | *Letters to the editor | *Church |
| potential customers, and the | *gain customers | *partners | *Advertise monthly sales promotions with discounts or specials on product. | *Advertisement/marketing | *Parades | *Posters | *Schools |
| general public regarding | *maintain customers | *general public | *Advertise monthly sales promotions with discounts or specials on product. | *Advertisement/marketing | *Web links | *Public service announcements (PSAs) | *Miilitary |
| purpose, mission, marketing, | *interact with competitors | | | | *Conferences | *Bookmarks | *hospitals |
| etc. | | | | | *One-on-one meetings | *Video presentations |
| | | | | | *open houses | *web pages |
| | | | | | *Speeches | *A float in a parade |
| | | | | | *Hotlines | *Buttons, pins, and ribbons |
| | | | | | *Listservs | *Promotional items and giveaways |
| | | | | | *Information Fair |
shapoo
week2b42bwhitney26jeri26trisha_2.xls
