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Case Study Lincoln Electric: The Lincoln System

Topic: Productivity and Competition

Due Friday, November 15, in class (Bring a physical copy)

Instructions:

Step 1: Watch 2 videos. The first part is 9:33 and the second is 5:48.

Step 2: Answer the questions below in a Word document. You may discuss together, but your work should be your own or will earn a zero.

http://www.youtube.com/watch?v=EftYWQOs_cU http://www.youtube.com/watch?v=H8gioKjrFwk&NR=1

(1) What makes this company unique? (HINT: Not the product)

(2) What is the three part Lincoln System? (HINT: How are layoffs prevented? What motivates workers?)

(3) How does self-interest figure in to the Lincoln System?

(4) How is the company able to increase productivity?

(5) Describe competition within the company and competition outside the company. (HINT: On the last point, think about international competition)

Company Website: http://www.lincolnelectric.com/en-us/Pages/default.aspx