Formal Site Plan (Web Development & Design)

96 Chapter 3 Planning a Successful Web Site: Part 1

c. As a team, search for two sites that are similar to the one you have planned. Create a presentation for the instructor and other classmatesthat compares the team's site plan with the sample sites. Include in the presentation an evaluation of how the sample sites met their objectives and what changes you would make to their site or your site plan after doing the comparison.

Apply the chapter concepts to the ongoing development process in Web design with the Case Study.

The Case Study is an ongoing development process using the concepts, techniques, and Design Tips presented in each chapter.

Background Information The four steps described in this chapter covered a lot of material- from defining the Web site's goals and objectives to planning a site's structure. If you have carefully explored the information in each step and have worked your way through the end-of- chapter materials for this chapter, you are ready to tackle this chapter's assignment.

Chapter 3 Assignment In this assignment, you will begin to create your own formal Web site plan by defining the site's goals and objectives, writing a formal purpose statement, and creating a target audience profile and needs assessment.You will also plan its general content and structure.

1. Using the report you created in the Chapter 2 CaseStudy as your starting point, create a formal site plan.

a. Determine your site's "goalsand objectives and draft the site's purpose statement.

b. Identify your site's target audience(s) and determine the wants, needs, and likely expectations that your site's design and content can satisfy for that audience.

c. Identify the pages you initially plan to include at your site.

d. Add to your site plan a list of value-added content that will help achieve your Web site's purpose and satisfy target audience needs. Identify possible sources for the content, keeping in mind the copyright issuesdiscussedin Chapter 2.

e. Determine which of the three Web site structures -linear/tutorial, random, or hierarchical (or a combination of structures) - will best meet your site's purpose. Usea text outline, or manually draw the structure, create a storyboard, or use flowcharting software to illustrate your site's structure as part of your design plan.

2. Submit your partial design plan to your instructor. Be prepared to discussthe elements of your partial design plan in class.