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The Eleven Commandments of Emmis Communications

XI. Admit your mistakes.

X. Be flexible – keep an open mind.

IX. Be rational – look at all the options.

VIII. Have fun – don’t take this too seriously.

VII. Never get smug.

VI. Don’t underprice yourself or your medium. Don’t attack the industry;

build it up.

V. Believe in yourself – if you think you can make it happen, you will.

IV. Never jeopardize your integrity – we win the right way or we don’t

win at all.

III. Be good to your people – get them in the game and give them a piece of the pie.

II. Be passionate about what you do and compassionate about how you do it.

I. Take care of your audiences and your advertisers – think of them and you’ll win.