Can you do my Marketing Final Exam

1. A successful company nurtures its resources and competencies through the choice of a marketing philosophy. What are the various core Marketing Management Philosophies? Please provide examples of a company or service that reflects each of these philosophies.

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2. Once a company decides to target a particular country, it has to determine the best mode of entry. Each of its market entry strategies involves more commitment, risk, control, and profit potential. List these market entry strategies in order from low risk to highest risk.

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3. Marketers are skilled in stimulating demand for a company's products, but this is too limited a view of the tasks they perform. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. Much of this demand management depends on the “elasticity” of demand for their product. What is elasticity of demand? What factors affect the elasticity of demand?

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4. Discuss the impact that the product life cycle can have on a company's marketing mix. Please provide examples.

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5. Discuss the pros and cons relative to the use of celebrity spokespersons as a key part of a company's promotional mix. Please provide examples.

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