Revision Work

Running Head: ADVERTISING MEDIA

Advertising Media

Introduction

Advertising is related to providing information about the organizational products in such a manner that consumers get information about the organizational products and look forward to purchase the organizational products in the future. Here, the topic selected in relation to present paper is advertising media. These advertising media include radio, television, print and digital media. The advertising media is used in various forms which help the organizations to make sure that positive results are produced to the organization without any kind of problem or trouble regarding the sale of the products.

Advertising

For an organization advertising is of the utmost of importance. With the help of advertising it becomes possible for an organization to provide information about its products to the consumers. Without information on a given products it becomes difficult for consumers to make sure that they desire they identify the product and take decision to purchase the same. For advertising of product, organization has to consider certain advertising media (Petley, 2003). Advertising media has to be selected according to needs and requirements of the consumers. Moreover, selection of media will also help organization to ensure that, it is able to influence the behavior of consumers towards purchase of the products.

Effect of Advertising Media

There are various forms of advertising media used by the organization. Advertising media ensures that, consumers around the world get the necessary information regarding the organizational products. The advertising media does make a positive impact on advertising industry. With the advent of various forms of advertising media, it has become possible for the organizations to promote its products in a positive manner.

Advertising industry has been in the position to have more options available to it with the assistance of advertising media. At the earlier stages, there was use of print media such as newspaper and magazines for the purpose of providing advertising of the products. Now with the advent of more advertising media, it is possible for the organizations to make sure that, there is reduction in advertising costs

Advertisements by way of social networking sites and internet helps in ensuring that, advertisements are given to the people without incurring higher level of costs. Moreover, today, advertising industry is in the position to reach higher level of customers (Green, 2011). Earlier, when there was only newspaper and magazines, advertising reached only to a selected group of individuals. In relation to advertising, it has also been provided that, by virtue of advertising it is possible that, consumers find it easier to reach to the organizational products and get information about organizational products.

Advertising is in the position to offer more value to the advertising cost. On incurring the same level of expenses, it has become possible for the advertising industry to provide the same kind of advertising impact for the consumers. Advertising industry is able to provide all day information to the consumers. For example, they can use social networking sites and emails for providing information to consumers throughout the day.

A variety of advertising media also helps the advertising industry to make sure that, it provides the information to the consumers in the advertising media which is used by the consumers. For example, if a particular consumer does not have access to internet then they can be provides information regarding the organizational products by use of any of the other advertising media.

Aid to Managers

The present advertising topic is advertising media. This topic will definitely help the managers a great deal in ensuring that, they carry out the advertising activities in a positive manner. In relation to the advertising activities, the managers will be in the position to ensure that, they have knowledge of advertising media. If managers will not have knowledge of advertising media then, it is likely that, they may not be in the position not being in the position to reach out all the consumers.

The business objectives of the organizations are to make sure that, the organizations work for enhancing their sales to a larger level (Yeshin, 2006). Moreover, business objective is also to make sure that, organization works out its activities in such a way that, its profits are increasing. The organization also needs to reach out larger level of consumers by virtue of advertising. Advertising media will help organization to achieve its objectives.

All kinds of advertising mediums help the organization a great deal in making sure that, organizations are in the position to make sure that, customers are in the position to get necessary knowledge of the products without any kind of problem or issue for them. First medium of marketing considered here is social media marketing. Social media marketing is carried out by way of posting of advertisements on social media websites.

With the help of social media marketing, managers will be able to ensure that, good relationships with customers are maintained. Organizational managers will also be aided by the fact that, there is reduction in the level of expenses as social media marketing is cheap. Moreover, target market will also be attracted without any kind of problem or issue. Second medium for attracting customers towards the organizational products is banner advertising.

Managers will definitely be aided by banner advertising as it provides lots of benefits to the consumers. Prices of banner advertising have gone down considerably in the last many years. This will aid the managers in reducing the expenses. Managers can definitely have better branding tools with the help of banner advertising. Direct mail is another form of medium which can be used for making. In relation to direct mail, organizations send emails to customers regarding the organizational products.

Direct mail involves sending messages to the customers regarding catalogues and literature of the product. Ordering opportunities, sales letters and brochures are provided to the employees. Marketing managers need to ensure that, marketing is personalized. There are certain times when, customers are not attracted towards the products due to the fact that, marketing is not personalized. Direct mail will help managers to ensure that personalized marketing is carried out.

In relation to direct mail, managers will also be aided to make sure that, they send the message of as much length as they want to send (Jacobs, 2006). In this way, managers will have a platform to make sure that, they send the information to the consumers in full detail so that, all the issues and confusion of consumers is avoided. For managers, it is also important to ensure that, response from customers is generated.

The customers can provide response to organization regarding the product. There are certain times when, managers look forward to have complete control over the advertisement. The presentation of advertisement will be carried out by the managers in the manner in which they want to present the advertisement. The managers also look forward to ensure that their advertisement campaign is restricted from their competitors.

Sending emails to customers will not allow the competitors to have information regarding organizational products in any manner. Newspaper is another of the media of advertising. This media is one of the most traditional medium used in newspapers. In case of newspaper, the customers will be in the position to make sure that, they look at the advertisements at more than one time.

Role in Consumer Behavior

The consumer behavior will definitely be impacted in a certain manner in relation to the advertisement provided by the organizations. Consumer behavior is changed to a manner in which consumers look forward to purchase the organizational products to a larger level. If advertisements will not be provided by the organization then, it is likely that, the behavior of the consumers will not be towards the organization. On the other hand, if there will be a situation that, advertisements will be provided then, behavior of consumers will change in such a manner that, consumers will look forward to purchase the organizational products in the future.

The consumers always look forward to make sure that, they purchase the products which are advertised. For example, if there is a situation that, a product is endorsed by a movie star or a sports person then, the consumers will definitely look to purchase the same. The behavior of consumers will surely change to a certain extent. If there is a health drink which has not been purchased by the consumers more often is endorsed by an athlete then, there will be a situation that behavior of consumers will change.

The behavior of consumers will change in a certain manner in which the organization will be in the position to increase awareness in the mind of consumers. When a new advertisement is shown in the media then, the consumers always look forward to have that product. The behavior of consumer is changed towards curiosity regarding the products (MacRury, 2008). The consumers look to purchase the products so that, they find out whether the product is appropriate for them or not.

Another change in the behavior in the consumers is regarding the benefits of the product. Before any kind of advertisements, consumers are not aware of the benefits which the products can provide to them. In relation to the benefits, the consumers get to know the things which can be carried out by the products. For example, if there is particular electronic item which can be used for making juice as well as grinding things then, the consumers will not identify the benefits till the time the products are used by them or the advertisements are given.

The organization can use digital media such a television for providing advertisement. Here, the organization can show the functions of the products by giving live instructions to the consumers regarding the manner in which the product can be used by the consumers. Moreover, the consumers’ behavior is also affected by repeated reminders made by the organization. When, consumers watch a particular advertisement repeatedly then, their behavior changes and they look forward to purchase organizational product.

Media of advertisement also make consumers loyal towards the organizational products. Till the time, advertisements are not seen by the consumers; the consumers tend to believe that, the product is not of use for them. The consumers look to purchase other products and are loyal towards other products. On the other hand, if the consumers get information about the products then, there is a situation that, the consumers become loyal towards products. Therefore, consumer behavior changes to make consumers loyal towards organizational products.

Use of Media of Advertisement by Organizations

There are various organizations around the world which make use of advertising media for the purpose of promoting the products. One of the organizations which promote products by way of use of various kinds of advertising media is PepsiCo. PepsiCo is an organization which provides various kinds of food products and beverages to consumers. This organization uses various advertisement media.

PepsiCo is engaged in promotion of its products by use of various kinds of advertising media. Advertising media used by PepsiCo include newspapers, magazines, internet, social networking sites and banners. All these mediums help the organization to make sure that, it attracts the customers to the highest possible level. This organization does not use same advertisements for all consumers.

The advertisements of the organization change according to the country in which the organizational products are to be sold. In addition to the use of advertisement medium, PepsiCo is also engaged in getting its products endorsed by various celebrities. This organization ensures that, it influences the behavior of consumers to a considerable extent (Jefkins & Yadin, 2000). When consumers watch the advertisements then, they get attracted towards the organizational products and purchase them.

Conclusion

The present paper was in relation to advertising media. Advertising media is very important for organizations around the world. Without advertising media, it become difficult for organizations to make sure that, they provide necessary information regarding products to the consumers. Moreover, regarding the information, it becomes easier for managers to carry out organizational objectives. Advertising media provides assistance to the management in such a manner that, they reduce the organizational expenses regarding advertising and reach out higher level of customers without any kind of trouble or issue for them. Advertising media also influences consumer behavior. Regarding consumer behavior, the influence is in relation to the fact that, consumers enhance their loyalty towards organizational products. PepsiCo is organization which is engaged in use of advertising media. Various forms of advertising media are used by PepsiCo. Advertising media definitely provides assistance to PepsiCo in making sure that, it provides larger level of information regarding its products to the consumers. Moreover, the consumers also look forward to ensure that, they purchase the organizational products in the future.