Problems and Applications

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lesson_14_assignment.doc

Lesson 14 Assignment

Answer question 5 in “Problems and Applications” from the end of chapter 15 (p. 341). As a substitute for part (a), please fill in the chart below with appropriate numbers. Provide a brief explanation for parts (b) and (c).

Question 5

Johnny Rockabilly has just finished recording his latest CD. His record company’s marketing department determines that the demand for the CD is as follows:

Price (P) Number of CDs (Q)

$24 10,000

22 20,000

20 30,000

18 40,000

16 50,000

14 60,000

The company can produce the CD with no fixed cost and a variable cost of $5 per CD.

a. Find total revenue for each quantity equal to 10,000, 20,000, and so on. What is the marginal revenue for each 10,000 increase in the quantity sold?

b. What quantity of CDs would maximize profit? What would the price be? What would the profit be?

c. If you were Johnny’s agent, what recording fee would you advise Johnny to demand from the record company? Why?

Price (P)

Number of CDs (Q)

TR

MR

TC

MC

Profit

$24

10,000

----

----

22

20,000

20

30,000

18

40,000

16

50,000

14

60,000